i spent +8 years of experience in tech startups as a product designer, mentoring designers and leading product strategies to align with business needs. my work involves creating and implementing full-cycle design systems for multiple platforms, including mobile applications.
Projects
A decrease in exposure by 56M EGP, a 12% reduction in default rates, and a 10% improvement in user retention rates were achieved by transitioning to behavior-based assessments with machine learning and introducing a gamified Credit Smart Points system. These innovations addressed the challenge of unclear credit assessments and costly, unscalable manual processes, enhancing user understanding and engagement while streamlining operations.
Side Projects
i’ve been playing around with our bright color scheme to redesign these artworks to make MoneyFellows app experience a bit freshy ✨
as a thndr user, i'm exploring some new UI changes for the app, updating colors, typography, and icons, improving heuristics, modernizing the design language, and streamlining user flows for better navigation.
Work Experience
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Led the Credit Assessment project, implementing an ML model with data science team, resulting in a 12% reduction in default rates and a decrease in exposure by 56M EGP.
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Led several workshops to mentor designers, align engineers with the Figma workflow & design system, and introduce new experiences to stakeholders.
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Improved the design system and usability, increasing designer satisfaction by 60%.
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Redesigned SaaS storefronts, increasing the conversion rate by 23%.
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Designed the dine-in [DYNE] mobile app, increasing customer acquisition by 8%.
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Built SaaS delivery system [VERD] for faster orders, increasing task completion by 9%.