Lead Product Designer

• Designed the latest version of reporting and analytics for enterprise users.

DesignOps and Design Systems Lead

• Took charge of my own vertical, overseeing Design Systems (Magpie) and Design Ops (Project Peregrine).

• Laid the foundations for a scalable system, with an emphasis on consistency, adaptability, and accessibility in design principles.

• Created, managed, and advocated a Design System for a team of 8+ designers & 40+ developers.

• Played a vital role as DSM during design process for BirdAI.

Peppertype.ai Scaling:

• Designed and scaled Peppertype.ai from 15,000 users to nearly 400,000 users.

  User-Centric Approach:

  • Conducted user research to inform design decisions.

  • Developed wireframes and prototypes for comprehensive design solutions.

  • Conducted user testing to validate and refine the design.

  Key Feature Designs:

  • Enhanced the search functionality for improved user experience.

  • Implemented the capability to generate AI projects briefs directly from URLs.

  • Designed and implemented an AI-powered resume builder for Pepper Content.

  • Streamlined and improved the user experience for creating and managing content.

  • Developed features for the generation of long-form AI-driven content.

Product Design Contributions:

• Designed the Event Dashboard for community managers.

• Led live stage experience from end to end interactions for every stakeholder.

• Enabled streaming and presenting of both live and pre-recorded videos.

• Integrations, SSO and Video background management.

• Implemented event customization based on themes, reducing support team effort for section management.

• Strategized the flow for organizers, providing guidance and support in design-related aspects.

Design System and Organization:

• Founded the Design System and implemented a file organization system for the Airmeet Design Team.

• Standardized the product design language across the company through Design-Dev sessions.

• Conducted mentorship sessions for Product and Engineering Teams.

Kite Tab - Corporate Expense Management:

• Contributed to the development of Kite Tab, a corporate expense management system utilized by prominent brands like Kotak AMC, GAP, Radisson, and more. Kite Tab

  Kite Prepaid - Prepaid Platform:

  • Played a key role in the creation of Kite Prepaid, a platform enabling brands to issue non-taxable cards, including meal cards, to employees, vendors, etc. Kite Prepaid

  Design Language Standardization:

  • Standardized the product design language across the company through Design-Dev sessions.

  • Conducted mentorship sessions for Product and Engineering Teams.

  Modular Design System Implementation:

  • Introduced a modular Design System to Kite.

  • Implemented the UI Design kit in the Prepaid Product and made it scalable for the transition of Tab to the new design system.

• Designed and managed the brand identity.

• Spearheaded the complete revamp of the mobile app, from ideation to final execution.

• Created a system in Adobe creative cloud apps and Invision DSM to ensure the product and brand produce a single family of designs.

• Managed a team of graphic and product designers, ensuring collaborative success.

Scaled product design and defined GTM strategy

• Conducted sessions on Design Systems.

• Taught Digital Product Design in the context of companies and startups.

• Shared insights on starting and running your design agency.

Mentored 4 batches for UI Classes.

• Shared insights on Color Theory.

• Explored Biomimicry in design.

• Delved into Typography principles.

• Covered various other aspects of design.

Under The Design Lake

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