Work Experience
• Designed high fidelity prototypes for National Geographic's global websites in Europe.
• Created a new design system for National Geographic with enhanced features.
• Led the development process of the product through ideation and prototyping.
• Designed and delivered over 4000 posters per month for TV and streaming platforms for brands like National Geographic, FOX, Star and Disney.
• Collaborated with cross-functional teams to ensure timely delivery of assets in Europe and the Middle East.
• Created prototypes for National Geographic's websites, resulting in a 20% increase in user engagement.
• Led the design from start to final stages of a B2B platform for car fleet owners.
• Designed prototypes, wireframes and user flows implementing a strategy that reduced iterations by 30%.
• Proposed and developed new features for the product (e.g., Dark Mode) enhancing user experience.
• Led a team of 3 designers to develop high-end digital products.
• Developed branding strategies, increasing local business brand recognition by 30%.
• Implemented user research in projects to guide critical product decisions, resulting in a 15%+ revenue increase for clients.
• Created prototypes and implemented design systems for websites, reducing development time by 20%.
• Implemented user feedback to refine design processes, ensuring a user-centric approach.
• Collaborated with project managers and developers to deliver unified design solutions.
• Designed and developed media campaigns for Madrid.
• Designed and conceptualized packaging product releases.
• Created infographics and illustrations for clients such as Pfizer, Heineken, Ford, and OLX.
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Taught illustration techniques, showing students to understand market demands.
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Mentored students to confidently address real-world challenges in the industry.
Awards
Logo design for the Centenary of Diplomatic Relations between Guatemala and Argentina.