As the lead web and digital focal for IBM's TechXchange global events team, I oversaw all web development, design, and digital marketing for technical conferences, summits, and seminars.

My core responsibilities included:

• Collaborating with event managers to define digital experience and promotion strategy for 5-10 events per year.

• Leading development of event websites and registration portals using WordPress.

• Creating web content, email campaigns, social media graphics and ads for event promotion.

• Analyzing website traffic, social engagement, email stats to optimize conversion rates.

• Coordinating with IBM cloud and security teams on technical integrations.

• Managing junior designers to build out digital assets and web pages.

• Ensuring websites and campaigns followed IBM brand guidelines and accessibility standards.

• Staying on top of web/digital trends and technologies to elevate IBM's events.

• Presenting website analytics reports and optimization recommendations to stakeholders.

As a web designer for IBM's TechU technical events team, I was responsible for designing and building event websites, registration portals, and other digital experiences.

My key responsibilities included:

• Collaborating with event producers and managers to understand goals and requirements for each event's digital presence.

• Creating wireframes, mocks, and prototypes for event sites and pages using design tools like Figma and Adobe XD.

• Building responsive, mobile-friendly event sites using HTML, CSS, and JavaScript. Integrating with backend platforms like WordPress and Drupal.

• Ensuring all web deliverables met IBM’s brand guidelines and accessibility standards.

• Designing promotional web content, email templates, digital ads and social media graphics.

• Optimizing web conversion funnels by A/B testing calls-to-action, page layouts, etc.

• Analyzing web analytics and generating reports to share performance insights.

• Mentoring entry-level designers on web best practices and IBM’s digital style guide.

• Keeping up-to-date on web design trends, techniques, and technologies.

During my tenure, I successfully delivered digital experiences for over 20 IBM technical events, including Think and several TechU virtual summits. I consistently received positive feedback for my creative ideas, technical skills, and commitment to event marketing goals. My work helped generate over 30,000 event registrations and $1.5 million in revenue.

As a designer intern at IBM's Systems Lab in Latin America, I supported the service design team on technical events, training programs, and internal communications projects.

My key responsibilities included:

• Collaborating with event managers to design branding, web pages, signage, and other event collateral for IBM technical summits across Latin America.

• Building event websites using HTML, CSS, and CMS platforms like WordPress.

• Creating presentations, infographics, and visual assets for training programs focused on emerging technologies like AI and cloud.

• Designing print and digital communications for an internal audience of over 1,000 IBM systems engineers and consultants.

• Assisting service designers on UI/UX projects for IBM enterprise clients in Brazil, including wireframing and prototyping in Figma.

• Presenting design work and recommendations to stakeholders across Latin America and IBM HQ.

• Coordinating with translation and production teams to execute branding and collateral for multi-regional events and programs.

As an intern, I had the opportunity to work on impactful technical education programs that reached over 5,000 clients and employees across Latin America. My skills in visual design, web development, and cross-cultural collaboration were instrumental in delivering successful projects. The exposure to enterprise service design deepened my passion for creating human-centered digital experiences.

User Experience (UX) and Information Architecture - Experience Design in Information, Navigation and Interaction; the Art Direction and Interface (UI) - the design elements (color, typography, grids, gestalt, among others) applied in the digital interfaces; and Production and Programming (Front-End and Back-End) - to develop digital products, meeting deadlines and other market requirements.