Work Experience
Concepts and workflows for music creation hardware products and embedded software.
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Produced user stories, wireframes, workflows, journey maps and process models to demonstrate theories of operation and core features.
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Drove optimisation of asynchronous design and team processes.
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Collaborated with directors and product managers to shape product concepts and articulate vision.
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Collaborated with professional musicians to understand their goals and needs, and to collaborate with them on feature development.
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Built physical and software prototypes to validate desirability and usability.
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Created and moderated music production workshops; mentored music production students.
SaaS generative music tool for psychotherapists.
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Refined and documented core brand strategy principles with founding team.
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Developed customer persona resources.
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Provided direction and feedback for internal design team and external collaborators.
IDAGIO is a streaming platform for classical music.
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Accountable for visual and experiential identity.
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Led product/brand design teams by supervising high-impact projects, providing direction and mentorship to designers.
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Coordinated with content, communications, marketing, product and engineering teams.
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Contributed to business strategy and organisational culture.
Initiatives I started and executed include:
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Brand workshops with key stakeholders.
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Redesign and evolution of visual identity.
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Documentation of brand strategy and design philosophy.
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Build and maintenance of UI design system.
I played a key role in:
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Hiring the early-stage product team.
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Hiring product and brand designers.
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Shaping and communicating strategic initiatives.
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Identifying company culture and core values.
My initial role at IDAGIO involved refining the visual identity and building the foundation of the web application:
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Web app: UI/UX, wireframes, screen designs, prototypes.
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Front-end development: CSS, JavaScript, React.
Digital agency pivoted from Toast, clients including Atlantic Internet, Mixology and Simfy: product strategy, web and mobile UI/UX, brand strategy and design, front-end development.
Social wishlist and bookmarking app: mobile UI/UX, web UI/UX CSS/JS, product and brand strategy.
Cross-platform messaging/communication app: brand design, mobile UI/UX, web UI/UX CSS/JS, product strategy, hiring.
International flower delivery service: marketing design, brand development.
Music streaming/distribution for creators: product design, brand design, front-end development.
E-procurement platform for universities and research institutions: design-focused front-end development.
Supporting local musicians, fashion labels and charities; graphic design, brand design, front-end development.