Antony Andreas

Antony Andreas

Product designer in Chennai, India, He/Him

A competent designer with 4 years of professional experience designing interfaces and enhancing experiences through research-based strategies and approaches blended with endless analysis of digital products to hit standards.

📣 I strongly support an Inclusive design process.
💡 Moto: To help companies make products enjoyably accessible, understandable, and profitable.

Work Experience

2021 — Now
Chennai

• Prioritized user experience and system usability, I developed a halal certificate traceability web application that achieved an impressive 87.5% score on the SUS evaluation. This resulted in high user satisfaction and a significant 45.8% improvement over the initial score.
• Successfully led UX in delivering a Phase 2 project, effectively solving user problems, resulting in a substantial revenue of SGD $9M+ for my organisation.
• Streamlined the handoff process of designs to developers and saved ~3 to 4 hours per week by utilizing innovative techniques and documenting every step of the UX process.
• Successfully facilitated 4+ UX workshops and research for multiple projects resulting in user-centric product delivery.
• Delivered information architectures with CaSoLysis 2.0 for card sorting with 4 personas with 30 users resulting in a 95% Confidence interval on a marginal error rate of +/-4.
• I ensured platform-wide consistency by creating a Design Language System aligned with WCAG 2.0 guidelines and documenting UI elements and interaction patterns.
• Developed and audited UX writing for the Wireless@SGx app across multiple platforms within a sprint, ensuring consistency and alignment with the design objectives

2021 — 2021
UIUX designer at Monexo FinTech Pvt. Ltd
Chennai

• Implemented the design system on landing pages resulting in a user retention rate of ~51.8% on day 1 after launching.
• I designed an Android application for money lending that achieved a task success rate of 86%.
• Collaborated with cross-functional teams to develop an accessible custom design system, resulting

2019 — 2020
UIUX Designer at Freelancing
Remote

• Designed a website for a non-profit organization with SUPR-Q with a raw score of 4.549 out of 5.
• Supported with branding for start-ups like S3 Event organizers, and BPFC consultancy that profited ₹2,47,083 after the branding and social media marketing.

Education

2015 — 2019
B. Tech Information Techonology at DMI college of Engineering
Chennai

Writing

2023
7 (Seven) Principles of Universal Design
2022
Deceptive Design
2022
History of Design Language System

In the 1960s, computer technology began outpacing the speed of software programming. Computers became faster and cheaper, but software development remained slow, difficult to maintain, and prone to errors. This gap, and the dilemma of what to do about it, became known as the “software crisis.”

2022
Card sorting for information architecture

User research focuses on understanding user behaviours, needs, and motivations through observation techniques, task analysis, and other feedback methodologies. This field of research aims at improving the usability of products, services, or processes by incorporating experimental and observational research methods to guide the design, development, and refinement of a product.

Speaking

2018
Cloud Computing and Security Issues at Symposium 2018
Chennai

Features

2022

To put that idea into real images the designer Antony Andreas created some really interesting renders of the so-called “Nokia N9 2020”.

Certifications

2023

This badge earner has demonstrated proficiency in using Enterprise Design Thinking concepts and activities to design responsible artificial intelligence systems with intention and a focus on people.

2022

As a Co-Creator, the badge earner is an active contributor on Enterprise Design Thinking engagements. They help bring real-world user outcomes to life by growing collaboration skills and finding opportunities to step up and lead.

2022

This report certifies that Antony Andreas has passed the Figma Skill Test and ranks in the Top 10% of designers worldwide.

2022

This report certifies that Antony Andreas has passed the Verified Designer Skill Test and ranks in the Top 15% of designers worldwide

2021

As a Co-Creator, the badge earner is an active contributor on Enterprise Design Thinking engagements. They help bring real-world user outcomes to life by growing collaboration skills and finding opportunities to step up and lead.

Contact

LinkedIn