Always looking to imagine, search, create and produce graphic objects
About
Hello, im a graphic designer passioned by editorial, visual identities, print and digital. My graphic design vision is enriched by my professional experience. Coming from an advertising background with significant agency experience as an art director, I have acquired much technical knowledge. I have used that knowledge to move away from advertising and dedicate my time creating visual identities, editions and graphic systems. Interweaving of those fields allows me to elaborate a realistic and versatile design.
Projects
A few months ago, I came across an open call for a cultural place. The goal was to create the visual identity for the new cultural season 2024-2025. One specific point struck my attention, it was a place with different activities/programs. On one side there are concerts, on another there’s clubbing, both encapsulated in a singular place. These two activities were directed to different social profiles that require a different graphic treatment. That’s why I asked myself, how can you keep graphic consistency and identity for a multi-activities place ?
To answer that tricky question, I imagined a graphic theory or matrix based on the differentiation of events within a coherent identity. It required finding some graphical turning points to rotate the identity around. I chose to articulate this idea around typography and color identification for the different activities. By building a graphic visualization of the system (fig. 1), it allows the designer to be playful with the identity but also to maintain consistency. Whether you are promoting a concert, or a clubbing event, the target audience will easily identify which one it is but most importantly recognize the brand identity.
To test this visual identity theory, I worked on different mediums. The main poster to promote the new season encapsulates every artist in a single piece, making a difference between concerts and clubbing by the use of typography and color background. I chose to work with a serif to sans font family to identify concerts and club events. This choice allows me to differentiate events while maintaining consistency with a single family. A second font, a serif italic, was chosen to be used in the global communication of the place, bringing typographic contrast. According to color choices, I thought of using neon colors that could be printed using risographs. Two vibrant colors with a huge contrast to strengthen the differentiation. The program that comes along is a tri-fold leaflet with two booklets. The color of the booklet and the typography used allows the audience to clearly identify the nature of the event.
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Season announcement poster : A0, risograph printing
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Graphic matrix
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Season program : Tri-fold leaflet, 2 booklets, Saddle-Stitched binding
Typography :
DejaVu Family
Libre Baskerville by Impallari Type
Founded in 1969, Arte Charpentier is an architecture, urban planning, interior architecture, and landscape agency comprising over 120 collaborators. Research and innovation are integral to their expertise, and it is on these foundations that the new identity, which I had the opportunity to conceive in collaboration with the Arte Charpentier teams, is based.
This visual identity revolves around a graphic system centered on the logo. The diversity of media used by the agency raised the question of the identity's legibility across formats ranging from business cards to A0 posters. The logo is designed to bring dynamism to the identity with a system allowing it to evolve according to the medium.
Beyond the logo, the visual identity is embedded in the agency's work and communication tools. With the objectives of unification and improving the practicality of the tools used by Arte Charpentier teams, the identity extends to numerous work and communication supports such as presentations, administrative documents, architectural plans, and social networks.
Typography: HK Grotesk by Hanken Design co
Printing of paper materials: Duvinage
Cookbooks have been part of our daily lives for centuries. They are a medium for transmitting culinary knowledge through the generations. Since the creation of the first cookbooks in the 15th century, the books and authors have not ceased to diversify. They have all contributed something, whether it be in the establishment of a book model or in new ways of transmitting a message. This last point will be strongly influenced by the contribution of graphic design and the evolution of graphic and printing technologies. The cookbooks feeds the mind and the recipes feed the reader. This dissertation Cookbooks for thought, cookbooks as spaces for dialogue, demonstrates the importance of cookbooks in transmitting history and creating opportunities for dialogue.
Edition : 120 pages - 200x270mm
Cover : Hand-made copper leaf gilding, Kraft Cocoa Shell 300gr paper
Inside paper : White Matte 100gr Offset
Typography : ABC Laica, Dinamo
Master's thesis done at the Campus Fonderie de l'image
"À la Recherche", narrates the fictional story generated by artificial intelligence about an individual. The narrative unfolds throughout miscellanies, tracing the stages of life from birth to death. Mirroring our lives, as they are created from human data, texts, and images converse, probing the notions of identity and aesthetic norms. This generated entity, embodying everyone or no one, encapsulates and challenges the method of creating with a tool that knows nothing but to mimic what it's presented. The intent is to critically reflect on the use of artificial intelligence technologies in graphic design, birthing this project.
Opposing the fascination towards the tool, we aim to dissect the construction logics of images through mimicry. Thus, we constructed and trained a DCGAN using images collected from Instagram. These images all represent a singular aesthetic canon, aiming to question and illuminate the emerging norms within these images of women and men, captured from similar angles and framings. Similarly, the texts generated through OpenAI tools emerge from a broad spectrum of writings. The project spans a six hundred and thirty-page book, a typographic specimen created around a typography generated for the edition's chapters, a series of posters crafted using the same tool as the one used for our images, and a website chronicling all our research and reflections on AI.
It has been over a year since the inception of this "À la Recherche" project, a year during which AI has evolved to become an integral part of our daily lives. Numerous inquiries we had at the time have been resolved, while new elements of response have emerged. Nonetheless, in this environment where AI takes on an increasingly significant role to assist or replace us, the sensitive and the beautiful must resurface through a creative vision of their utilization by the designer.
Multiple mediums :
Edition : 630 pages - 200x280mm
Poster : A0, plotter printing
Type specimen : 2,54x2,54cm
OpenAI playground, used for text generation
BurnerInstitute.otf : Typography done with flame on thermal paper and applied on a 210x8985mm specimen printed with a fax machine.
Work Experience
Freelance graphic designer since 2022.
Branding, Edition, Cultural, Print & Digital
Conceptualization of publishing objects
- Layout and composition of photo books
- Website design
- Concept and production of advertising campaigns
- Adjudication participation
- Creation of visual identities
Responsible for the application of the visual identity on communication and work materials
- Responsible for the production of print materials
- Created editions and worked with a graphic designer to create themed books
- Production monitoring and constant relationship with service providers for printing materials
- Project management on the digital redesign of the agency in relation with a digital communication agency
- Press relations to communicate around projects and events
- Follow-up and management of photographers when reporting on projects
- Design, production and post-production of video content for digital communication
- Content production of social networks