Anna Hou

Anna Hou

Product Design in Netherlands

Projects

2023
Responsive Web Design at Zelda Venture
  • Collaborated with a senior Product Designer to redesign the website for a startup company, Zelda Venture. Created a high-fidelity prototype and comprehensive design annotation for smooth handoff to the startup founder.
2023
Customer Journey Design at Brook & Breeze
  • Redesigned a purchase journey for a bicycle store, Brook & Breeze, aimed at providing a good purchase journey for the customers while ensuring tools updates and solution implementations to the rest of the team.

  • Conducted competitive and user research over 50 potential customers/users to identify pain points and communicate research findings with other shareholders, helping improve the bicycle designs to cater to the user needs.

  • This result in a decrease the in-store purchase time by 30%, also increasing the in-store engagement time.

Work Experience

2021 — 2022
Digital Marketing at Le Wagon
Shanghai
  • Conducted market research and competitive analysis, identifying key trends and opportunities increasing followers on social media account approximately by 30%

  • Collaborated closely with developers and marketing team to conceptualize and create captivating landing pages

2019 — 2021
Technical Writer at Esgyn
Shanghai
  • Work closely with the product team (developers and product manager) to track, update user documentation, user guides, and help content, ensuring a timely delivery to various parties
2018 — 2019
Technical Support Engineer at Wicresoft
Shanghai
  • Communicated with customers directly via email and phone to understand their issues and needs, ensuring that their issues and needs are quickly solved, raising customer satisfaction

Contact

LinkedIn