
Projects
- Collaborated with a senior Product Designer to redesign the website for a startup company, Zelda Venture. Created a high-fidelity prototype and comprehensive design annotation for smooth handoff to the startup founder.
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Redesigned a purchase journey for a bicycle store, Brook & Breeze, aimed at providing a good purchase journey for the customers while ensuring tools updates and solution implementations to the rest of the team.
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Conducted competitive and user research over 50 potential customers/users to identify pain points and communicate research findings with other shareholders, helping improve the bicycle designs to cater to the user needs.
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This result in a decrease the in-store purchase time by 30%, also increasing the in-store engagement time.
Work Experience
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Conducted market research and competitive analysis, identifying key trends and opportunities increasing followers on social media account approximately by 30%
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Collaborated closely with developers and marketing team to conceptualize and create captivating landing pages
- Work closely with the product team (developers and product manager) to track, update user documentation, user guides, and help content, ensuring a timely delivery to various parties
- Communicated with customers directly via email and phone to understand their issues and needs, ensuring that their issues and needs are quickly solved, raising customer satisfaction