An Experience Designer who believes that creating aesthetically pleasing and functional connections between users and the product truly delivers enduring and impressionable value. Drawing from 10+ years in fashion & concept design and 3 years in UX/UI in a fast-paced agency and in-house environments, my experiences have given me a broad perspective on the iterative product development process. I put human needs first in the holistic business strategy, second to business viability and technical feasibility. I ask the all-empowering Why to incorporate that understanding into every aspect of my process and drive business growth.

EXPERIENCE:
• 3 years in UX/UI design in an agency and in-house environment, B2C, B2B, B2B2C
• 10+ years in fashion design, concept design, omni-channel retail, B2C