Annabel Lake

Annabel Lake



As a product designer based in the UK, I am dedicated to designing well-crafted interfaces and thoughtful products that meet the needs of ambitious organisations. I thrive off solving complex design problems that require a balanced consideration of human needs, business goals and long-term sustainability.

Currently exploring the realms of design and emerging technology at Bakken & Baeck. Previously a founding designer at Percent, working on product and brand to innovate in the charitable giving space.

Say hi 👋.

Work Experience

2020 — Now

Designing ambitious digital products that span across, sustainability, medical services, web3 and warehouse automation tools.

Bakken & Bæck is a digital product studio with offices in Oslo, Amsterdam, Bonn, and London. Voted as one of the world's most innovative companies by Fast Company in 2020.

2018 — 2020

Percent's core mission is to power purpose and charitable giving into every financial transaction and organisation worldwide.

I joined the founding team as the sole designer, working across product design, brand design, user research and creative strategy, designing our first giving infrastructure from the ground-up across web and iOS. To this date, the platform has successfully raised over £15m in charitable donations.

2018 — 2018

Assisted Miles Aldridge with studio duties and editorial photoshoots.

2015 — 2016
Co-Founder, Designer at Team First

University team and society fundraising platform (Now Percent). Lead product design, user research and visual design.



Worked with Norwegian Based company, Pio, to bring their long-tern vision to life; to build a product to help SMEs and eCommerce businesses grow through automation.

My role spanned from early stage concept sketching and prototyping all the way to preparing the product and website for commercial launch.

✺ Lead design and maintenance of Pio's design system and interface design for iOS
✺ Closely collaborated with in-house engineering and branding team to implement end-to-end app re-design
✺ Established clear Design Principles for the core product
✺ Optimised complex information architecture and simplified to consistent UX/UI patterns
✺ Communicated design decisions and concepts via Figma, Pitch and interactive prototypes
✺ Managed external collaborations for assets and illustrations


Worked with Nansen on creating Nansen Connect, a web3 powered messaging platform focused on communities, data, and exploration.

My role involved sketching and prototyping early concepts, expanding a new message-based design library, user and market research, facilitating workshops, collaborating iteratively with engineers, and delivering a fully-functional MVP ready for end-users.


Dr Dropin is a digital healthcare provider that makes booking specialist medical appointments more affordable and accessible. Worked on the UX/UI for clinic appointment booking.


Visual design refresh and improved product search experience for the platform. Now acquired by Dropbox.


Flourly is an iOS app that allows avid sourdough bakers to calculate ingredients for baking. Worked on designing the app for iOS.

Design for Skandia Energi

Designed and lead the UX/UI for Norwegian based energy company, Skandia, on an iOS app that allows people to manage their energy consumption.

Side Projects

Freelance Design

Worked with local sporting communities like Be More You and 10IronWomen to help elevate their brand and digital presence. Worked with on their latest logo redesign.


Seen is an internal initiative that began a year and a half ago, against the backdrop of pandemic-triggered racism against Asians.

Through a collection of personal conversations between Asian practitioners within BB and beyond, the project explores the interplay between race, ethnicity, and our creative practices and careers in the design industry.


Featured in-store and on digital media working with brands including Nike, Rapha, Pas Normal Studios.




Fast Company named Bakken & Bæck as one of the World’s Most Innovative Companies in 2020, together with notable companies like Nike, Webflow and Form Us With Love.


A photography award open to all higher education students in the UK which recognises the best in new creative image making.



2019 — 2019

Completed an 8 week introductory course to front end web development. We covered HTML, CSS, UX Design, framework libraries such as Bootstrap, jQuery and JavaScript.

2015 — 2018
BA Graphic Communication Design at Central Saint Martins
London, UK

Specialised in Design & Interaction – Upper Second Class Honours

2014 — 2015
Art Foundation at Cambridge Regional College


2012 — 2014
A-Levels at Hills Road Sixth Form College

A*AB (Art & Design, English Language & Literature, Psychology)

2010 — 2012
iGCSEs at Tanglin Trust School

4A*s 5As B – Including Mathematics, English and Triple Science



Bakken & Bæck