Annabel Lake
Lead Product Designer, She/Her
Work Experience
Helping companies like Rothschild & Co, Virgin Atlantic, and The Economist Group access real-time market data to build portfolios of high-quality carbon removal credits.
Designed digital products across climate tech, medical services, web3 and warehouse automation tools.
Bakken & Bæck is a digital product studio with offices in Oslo, Amsterdam, Bonn, and London. Voted as one of the world's most innovative companies by Fast Company in 2020.
[Renamed TeamFirst to Percent. Now Goodstack.]
Percent's core mission is to power purpose and charitable giving into every financial transaction and organisation worldwide.
I joined the founding team as the sole designer, working across product and brand. Designed the first giving infrastructure from the ground-up across web and iOS. To this date, the platform has facilitated over $1bn in donations.
Assisted Miles Aldridge with studio duties and editorial photoshoots.
University team and society fundraising platform (Now Percent). Founding designer.
Projects
Partnered with Norwegian-based Pio to bring their automation-focused product for SMEs and eCommerce to life, from concept sketches to commercial launch.
Led the creation of the Pio design system and iOS UI, collaborated closely with engineering and branding teams, and optimised information architecture for a consistent, user-friendly experience. Managed external assets and presented design decisions through Figma, Pitch, and prototypes.
Worked with Nansen on creating Nansen Connect, a web3 powered messaging platform focused on communities, data, and exploration.
My role involved sketching and prototyping early concepts, expanding a new message-based design library, user and market research, facilitating workshops, collaborating iteratively with engineers, and delivering a fully-functional MVP ready for end-users.
Dr Dropin is a digital healthcare provider that makes booking specialist medical appointments more affordable and accessible. Worked on the UX/UI for clinic appointment booking.
Visual design refresh and improved product search experience for the platform. Now acquired by Dropbox.
Flourly is an iOS app that allows avid sourdough bakers to calculate ingredients for baking. Worked on designing the app for iOS.
Designed and lead the UX/UI for Norwegian based energy company, Skandia, on an iOS app that allows people to manage their energy consumption.
Side Projects
Worked with local sporting communities like Be More You and 10IronWomen to help elevate their brand and digital presence. Worked with Flick.tech on their latest logo redesign.
Seen is an internal initiative that began a year and a half ago, against the backdrop of pandemic-triggered racism against Asians.
Through a collection of personal conversations between Asian practitioners within BB and beyond, the project explores the interplay between race, ethnicity, and our creative practices and careers in the design industry.
Featured in-store and on digital media working with brands including Nike, Rapha, Pas Normal Studios.
Awards
Fast Company named Bakken & Bæck as one of the World’s Most Innovative Companies in 2020, together with notable companies like Nike, Webflow and Form Us With Love.
A photography award open to all higher education students in the UK which recognises the best in new creative image making.
Education
Completed an 8 week introductory course to front end web development. We covered HTML, CSS, UX Design, framework libraries such as Bootstrap, jQuery and JavaScript.
Specialised in Design & Interaction – Upper Second Class Honours
Distinction
A*AB (Art & Design, English Language & Literature, Psychology)
4A*s 5As B – Including Mathematics, English and Triple Science
Certifications
Credential ID 14431-2879214