Reduced the time of client onboarding to the platform from 2–3 weeks to 1–3 days by creating user-centric design solutions and enhancing the user journey.

Increased our clients' engagement conversation rate to x19 by creating a product strategy aligned with market demands. Our platform now powers millions of AI characters in Replika (#1 AI companion app) and Blush (AI dating app).

Developed a comprehensive design system that ensured consistency and scalability, improving usability and a seamless user experience across the product.

Collaborated with cross-functional teams to define product expansion strategy, identifying target markets, and driving successful launches in 8 new countries.

Actively participated in A/B testing, leveraging data and user behavior to make data-informed design decisions resulting in growing the activation rate by 32%.

Conducted user research and facilitated user testing sessions, gathering valuable insights to inform product iterations and validate hypotheses, driving the LTV by 40%.

Contributed to creating a scalable design process, enabling rapid iteration and response to market demands.

Spearheaded the development of a product for group lessons, achieving significant business growth with a 30% improvement in average check and a 10% increase in C2 conversion rate.

Reduced unit costs by 50% through efficient resource allocation and process optimization, driving profitability and operational efficiency.

Conducted thorough user research, gathering feedback to create user-centric design solutions and enhance the user journey.