About
I'm an Auckland-based, Mumbai-raised Senior Designer, Motion and Brand Creative with 11+ years of experience in delivering compelling digital solutions across various media channels. I have a proven track record of managing design systems, collaborating with cross-functional teams, and mentoring others. I bring a deep understanding of branding and storytelling through visual design, motion, and user interaction.
My work “Found In Translation” has been highlighted in several high-profile publications, including BBC Culture, Huffington Post, Buzzfeed, and Modern Met, amongst many others, solidifying my status as a distinguished designer and communicator.
I’ve worked with clients in technology, education, governance, not-for-profit, and retail including Auror, Auckland Council, Ministry of Education, Air New Zealand, Westpac, The Warehouse Group, and more.
Contact
Work Experience
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Strengthened Brand Storytelling – Partnered with the Brand Director to conceptualize, design, and storyboard event videos, ensuring seamless alignment with brand values and audience impact.
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Increased Audience Engagement – Designed visually striking digital assets for advertising and social media, boosting engagement and brand visibility.
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Optimized Communication & Production – Effectively communicated design concepts to external contractors, overseeing the production of product explainer videos that clearly conveyed key messages and enhanced customer understanding.
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Improved Design Consistency & User Experience – Collaborated with senior leadership to develop comprehensive Figma design systems, streamlining work flows and ensuring brand consistency across all touch points.
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Enhanced Brand Cohesion – Designed and built a library of branded Google Slides, standardizing presentations for internal and external communications.
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Boosted Team Efficiency – Streamlined design processes by creating new templates, increasing productivity, and enhancing the quality of design outputs within the team.
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Shaped Social Impact Strategies – Collaborated with partner agencies to develop reports showcasing innovative solutions to specific social issues, driving awareness and informed decision-making.
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Enhanced Stakeholder Engagement – Leveraged insights from Experience Design research to develop detailed personas, enhancing stakeholder engagement with tamariki (children) and whānau (families).
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Improved Data Clarity & Accessibility – Designed visually engaging data visualizations that transformed complex statistics into clear, compelling narratives, increasing report effectiveness and audience engagement.
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Directed Impactful Video Campaigns – Led the design and execution of two video campaigns on home ownership, urban development, and social housing, ensuring accessibility through collaboration with internal teams, clients, and community members.
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Amplified Community Representation – Worked with the art director on Kāinga Ora community magazines, authentically reflecting the diversity found within its community while maintaining brand consistency.
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Produced a range of deliverables — brand identities, explainer videos, environmental graphics, editorial layouts, and digital/motion assets — enhancing community engagement and brand alignment.
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Created Engaging Visual Content – Designed compelling assets for social media and print advertising.
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Collaborated Across Disciplines – Worked with designers, illustrators, animators, project leads, and external suppliers to execute cohesive design solutions.
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Refined Design Strategies – Assisted senior designers in developing user personas, improving targeting and effectiveness.
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Elevated Agency Growth & Success – Contributed to winning pitch projects, enhancing client acquisition and industry recognition.
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Mentored Emerging Talent – Guided junior designers on design processes and brand standards, fostering skill development and consistency.
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Delivered High-Impact Designs – Worked with cross-functional teams to create branding, iconography, 2D animations, and digital banner ads for Maccas, Air New Zealand, and Westpac, enhancing brand presence
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Optimized Campaign Strategies – Supported the Customer Experience team in A/B testing and user studies, providing data-driven insights that refined ad campaign effectiveness.
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Enhanced Brand Visibility – Collaborated within a close-knit team to design and create e-mail newsletters, website designs, animated gifs, and illustrations, significantly boosting brand visibility for various clients.
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Contributed to Company Growth – Played a pivotal role in the company’s success and earned a promotion to lead animator, strengthening team performance through visually engaging storytelling and powerful video narratives.
Side Projects
This illustration set was done as a part of the 100 Days Project where I aimed to illustrate words found in foreign languages that cannot be Anglicised word for word. All the words were found in Adam Jacot de Boinod's books.
Volunteering
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Planning chapter strategy and event implementation.
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Speaker selection and outreach, supporting them hone their talks pre-event.
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Partnerships management and negotiating new sponsorships each quarter.
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Developed new community activities and icebreakers to encourage interaction.
Collaborated and conducted numerous interviews to create educational content and raise awareness about what inclusion means to those who are marginalized, to challenge racism through allyship, and to amplify diverse voices. The series delivered 10,400 LinkedIn post impressions, 1800 website views, and reached 10,900 Instagram accounts over four months.
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Greeting and receiving attendees
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Supporting with the setup and operations on event day
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Promoting speakers and events on Social Media by creating engaging copy and visuals.
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Designed and developed print and online collateral
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Assisted with registrations and guest interactions on the day of the event
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Helped with scouting potential speakers for the event
Education
Activities and Societies
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Student Chairperson of the Institute of Electronics and Telecommunication Engineers
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Editor and Designer, IETE-chapter newsletter "Communication Times"
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Creative Head of Cultural Festival "Space"
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Creative Head of Tech Festival "Nirmaan"