Angelo Maximiano

Angelo Maximiano

Product, Helsing


I think, design and code. Sometimes the order changes.

Work Experience

2023 — Now

Helsing is a new type of defence and artificial intelligence company.

2021 — 2023
Munich + New York

Kyte enables car-free living with better access to fewer cars on demand.

I helped build the ecosystem of products of our cars on demand service: consumer apps, driver apps, dispatch tooling, fleet and lot analytics.

  • Led design from seed stage to series B, collaborating with senior leadership/founders
  • Launched and maintained core features that led to increased profit margins on Kyte App
  • Launched the Kyte Driver App, a new experience for 1099 workers
  • Worked on internal tools to reduce defect rate and improve operational efficiency at our lots
  • Launched a cross-App unified Design System
  • Created and refined data analytics dashboards to track success of releases and experiments
  • Temporarily served as Product Manager for customer facing team
  • Helped grow the product team from 3 to 10+ members
2019 — 2021
Munich, Germany

Personio is a holistic HR software for companies from 10 - 2000 employees. No hoops, no hype, just great HR.

As one of the first Product Designers at Personio, I helped pitch and launch new products like the mobile app, integrations marketplace and workflows automation. After that, I was leading the Design Systems team, where we enabled and oversaw the work of over 15 teams.

  • Launched the Design System project and led the team that formed from it
  • Launched the Personio App, a new experience focused on the employee experience
  • Worked on an improved information architecture of our web app
  • Worked on introducing an integrations marketplace
  • Worked on introducing workflow automations
  • Helped on hiring and growing the Product Design team
2018 — 2019
Rio de Janeiro, Brazil

Descomplica is an edtech provider of online educational platforms designed to prepare students for college entrance exams.

My work focused on enabling low-income students to learn wherever and whenever they could, with the goal of giving them a higher chance of getting a spot to join public/private universities.

  • Worked on the core student platform
  • Contributed to and maintained the Design System
  • Ran upsell experiments ahead of the Brazilian national exam (Enem)
2016 — 2017
London, UK

Sans Pere is a lifestyle house where homeware, patisserie, coffee, an architecture studio, and even a new home is on the menu.

Working with the founders, I led design initiatives on multiple fronts: concept, branding, print, signage, and digital.

Sans Pere went from concept to successfully opening 3 locations in central London in under 1 year.

2015 — 2015
Belo Horizonte, Brazil

Helped design their website and shape storytelling on their project showcases.

2014 — 2014
Belo Horizonte, Brazil

Walked around and bothered busy people.




Creative Doc
Photographer on International Film Festival of Belo Horizonte


Norwegian Centre for Design and Architecture Oslo
Einstein Kultur


2021 — 2021
Qualitative Research Methods: Conversational Interviewing at MITx
2016 — 2018
Bachelor of Design/Architecture (unfinished) at UFMG
2013 — 2015
Technical Degree of Computer Science at Cotemig