• Designed, developed Level10 Hair website using Sass, PHP, JS, CSS
• Wrote brand copy alongside salon founder
• Regular maintenance as necessary

• Lead UI design for Destination redesign project
• Redesigned and scaled DO design library using Foundation
• Ran UX tests on content hot spots to develop content hierarchy
• Developed content prioritization strategy with key stakeholders
• Developed UI implementation strategy

• Developed educational content on COVID-19 racism
• Designed layouts using Elementor
• Edited content for "What Does Racism Feel Like" and "Toolkit" to make accessible for young people and seniors
• Collected relevant stories and anecdotes from media
• Worked with celebrities such as Sandra Oh and Simu Liu for PR campaign on anti-racism

Made a fun campaign website inspired by Windows XP with a Limewire-style music player for Roc Nation rapper HDBeenDope.

• Redesigned page to address content bloat, customer decision fatigue, increased bounce rates and decreasing conversions

• Lead designer on DBC partnership and advertising campaigns
• Designed all ads to address DBC performance targets: lead gen, conversions, new customer acquisition, acquiring co-op partners
• Designed ads for several audience segments to test wide range of messaging
• Used campaign insights inform content and marketing development to drive audiences to book at destination sites

• Designed and developed level10.studio website for local salon
• Built entirely in SassCSS, HTML, PHP and Javascript
• Implemented a simple booking system through Mangomint
• Revising website and Google Business copy as necessary

• Facilitated brainstorming sessions with UX team for design refresh
• Designed entire front-end interface with Figma and Foundation framework
• Developed project roadmap and prioritization strategy with key stakeholders, engineers, and creative directors
• Supported 2 designers, advocated for design rationale to client

• Assisted in ideation and creation of educational resources for campaigns
• Edited blog posts and gathered relevant news media on COVID-19 racism
• Built website on Wordpress to optimize for a high volume of media assets and content management
• Researched relevant and trending hashtags to expand reach to target audiences

• Developed design directions for pharma campaigns and practitioner tools
• Managed and scaled Gilead Canada & US brand assets library
• Designed and built client newsletter campaigns
• Localized all client websites, assets, and marketing collateral alongside major stakeholders, copywriters, and translators
• Nurtured relationships with agency partners that smoothened business engagements
• Supported the growth of 2 art directors interns, both whom became full-time at end of internship
• Streamlined project cycle by creating an asset library the entire creative team can access

• Redesigned the BestBuy Mobile page, increased traffic by 29% and reduced bounce rate by 63% within first month
• Designed promotional communications to launch iPhone X and XR
• Designed and launched BestBuy’s first-ever iPhone pre-order tool; increased pre-order sales by 65%
• Collaborated with key stakeholders to design compelling promotional copy for optimized E2E user experiences to hit daily KPI goals
• Presented work every week to the scrum masters, leads, directors, and executive team for feedback

• Designed and launched campaigns for CGP brands: Ferrero, Kinder, TicTac, Goldfish, Nutella, Whirlpool
• Developed monthly content calendars for clients
• Developed in-house HTML5 display ad design process
• Designed campaign microsites for Goldfish and Nutella