NFT Experience

Overview

Fan Controlled Football, a client of Brave People, is a professional 7-on-7 Indoor football league created in 2017 as the first sports league controlled by fans. All games are played at the Pullman Yards in Atlanta, Georgia and broadcast on Twitch, NBCLX, DAZN, FuboTV, and Peacock.

Mobile screenshots

Role: Product Designer

Platforms: Mobile Web, iOS, Android

Timeline: December 2021 - April 2022

The Problem

Heading into their second season, FCF was needing ways to engage existing and new fans as well as generate more revenue.

The Solution

As an additional strategy, we created "Ballerz Collective" - a customizable set of 20,500 unique NFT avatars that are programmatically generated and exclusively managed by fans of the league. Each avatar consists of over 150 possible traits and accessories. Eyes, nose, mouth, hair, and skin are permanent and non-customizable traits that make up the "base level" Ballerz. I collaborated with the design director at Brave People on the UI/UX of the experience.

Wireframes & Mockups

Wireframes

Landing Page

Catalog

Modal

Figma

“The Brave People team has done a masterful job at capturing the essence of the energy and edginess of FCF and projecting it through their designs and UX for our site, mobile apps and branding elements. Simply put, Brave People crushes it.”

— Steve Adler — CTO, Fan Controlled Football

Agency: Brave People

Client of Brave People: FCF

Description: As a product designer for the digital creative agency, Brave People, I provided product design for this NFT experience.

Rights: All visual content was created and is solely owned by Brave People.

Send Andy Weir a reply about this page

The Problem

The problem with the previous coverage experience at was that it was outdated and unintuitive. Customers had difficulty understanding the coverage options available to them and were often unsure if they were selecting the right coverage for their needs. This resulted in a poor user experience and a high rate of customer churn.

The Solution

The solution for the new Geico coverage experience was to create a new, reimagined coverage experience for prospective customers to dynamically customize their coverage and realtime show updates to what the changes cost. The goal of this redesign was to increase customer satisfaction and retention. I collaborated with another designer on the UI/UX.

Visual Designs

User Testing

We conducted user testing to ensure that the new coverage experience was easy to use and understand. The feedback from users was positive, with many commenting on the improved clarity and ease of selecting the right coverage options for their needs.

Agency:

Client of Brave People: Geico

Description: As a product designer for the digital creative agency, Brave People, I provided product design for this new coverage experience.

Rights: All visual content was created and is solely owned by Brave People.

New Coverage Experience

2 min read

Back to profile