I worked with the GEICO design team to complete a redesign of the new coverage experience at [sales.geico.com](https://sales.geico.com/).

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FqLQuvURLwvg80ozT7aE2ekkByUl1%2FARbaerzmjME8dV89VNBr%2F1121c493-fdfa-4749-9f62-39314cfc201d.jpg?alt=media&token=3b9bade3-97f5-49e5-9abc-1f4a22cb5856","id":"1121c493-fdfa-4749-9f62-39314cfc201d","width":1500,"height":750,"filename":"Geico.jpg","type":"image/jpeg","caption":"Mobile screenshots of the New Coverage Experience","border":false}]}
```

**Role:** Product Designer \
**Platforms:** Mobile Web

**Date:** July - September 2022\
**Timeline:** 8 weeks

### The Problem

The problem with the previous coverage experience at [sales.geico.com](http://sales.geico.com/) was that it was outdated and unintuitive. Customers had difficulty understanding the coverage options available to them and were often unsure if they were selecting the right coverage for their needs. This resulted in a poor user experience and a high rate of customer churn.

### The Solution

The solution for the new Geico coverage experience was to create a new, reimagined coverage experience for prospective customers to dynamically customize their coverage and realtime show updates to what the changes cost. The goal of this redesign was to increase customer satisfaction and retention. I collaborated with another designer on the UI/UX.

### Visual Designs

```cv
figma
{"url":"https://www.figma.com/file/4Vg3CX3arndME5z1X0gOhZ/GCO---New-Coverage-Experience?node-id=0%3A1&t=HflmXhucXnXvsPBW-1"}
```

### User Testing

We conducted user testing to ensure that the new coverage experience was easy to use and understand. The feedback from users was positive, with many commenting on the improved clarity and ease of selecting the right coverage options for their needs.

**Agency:** [Brave People](http://bravepeople.co/)

**Client of Brave People:** Geico

**Description:** As a product designer for the digital creative agency, Brave People, I provided product design for this new coverage experience.

**Rights:** All visual content was created and is solely owned by Brave People.

New Coverage Experience

### Overview

Fan Controlled Football, a client of Brave People, is a professional 7-on-7 Indoor football league created in 2017 as the first sports league controlled by fans. All games are played at the Pullman Yards in Atlanta, Georgia and broadcast on Twitch, NBCLX, DAZN, FuboTV, and Peacock.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FqLQuvURLwvg80ozT7aE2ekkByUl1%2FP0WHURcwIPza9rivNUbN%2Fa89622a9-3bfc-4010-b95d-ef599470b52e.jpg?alt=media&token=9732f4d9-8a7b-43b1-9dd6-240b0b539f00","id":"a89622a9-3bfc-4010-b95d-ef599470b52e","width":1500,"height":750,"filename":"Scores+Stats+Schedule.jpg","type":"image/jpeg","caption":"Desktop Screenshots","border":false}]}
```

Role: Product Designer

Platforms: Desktop & Mobile Marketing Site

Date: March 2022 - April 2022

### The Problem

The marketing site for the first season of FCF did not provide fans with all the important sports information that they craved. The website lacked crucial statistics that could have helped fans to better understand team and player performance, as well as schedules that would have given them the ability to plan their viewing experience. Furthermore, scores were not readily available, which meant that fans had to turn to other sources to find out who won or lost. These deficiencies, while not fatal to the league's success, could have been avoided with better planning and execution of the marketing campaign.

### The Solution

To improve the user experience of our website, we drew inspiration from successful sports websites. We conducted research on the most frequently visited sports websites and analyzed their layouts, features, and functions. We then incorporated elements that we believed would enhance the user experience, such as clear navigation menus, interactive widgets, and visually appealing graphics. By mimicking successful sports websites, we were able to create a website that is both functional and visually appealing for our users, without requiring much cognitive reload.

### Figma

```cv
figma
{"url":"https://www.figma.com/file/pxgn98lMa9h6uMZEo8OMDk"}
```

“The Brave People team has done a masterful job at capturing the essence of the energy and edginess of FCF and projecting it through their designs and UX for our site, mobile apps and branding elements. Simply put, Brave People crushes it.”

— Steve Adler, CTO, Fan Controlled Football

**Agency:** [Brave People](http://bravepeople.co/)

**Client of Brave People:** [FCF](https://fcf.io/)

**Description:** As a product designer for the digital creative agency, Brave People, I provided product design for these scores, stats and schedule pages.

**Rights:** All visual content was created and is solely owned by Brave People.

Marketing Site 2.0

### Overview

Fan Controlled Football, a client of Brave People, is a professional 7-on-7 Indoor football league created in 2017 as the first sports league controlled by fans. All games are played at the Pullman Yards in Atlanta, Georgia and broadcast on Twitch, NBCLX, DAZN, FuboTV, and Peacock.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FqLQuvURLwvg80ozT7aE2ekkByUl1%2FdCueGJpYI8iN4WoTdWFB%2F361ad8b5-ad4d-4972-b2cf-4363cae05fc3.jpg?alt=media&token=124ba8a3-5c44-44b4-b2e8-cfe47929a444","id":"361ad8b5-ad4d-4972-b2cf-4363cae05fc3","width":1500,"height":750,"filename":"NFT.jpg","type":"image/jpeg","caption":"Mobile screenshots ","border":false}]}
```

Role: Product Designer

Platforms: Mobile Web, iOS, Android

Timeline: December 2021 - April 2022

### The Problem

Heading into their second season, FCF was needing ways to engage existing and new fans as well as generate more revenue.

### The Solution

As an additional strategy, we created "Ballerz Collective" - a customizable set of 20,500 unique NFT avatars that are programmatically generated and exclusively managed by fans of the league. Each avatar consists of over 150 possible traits and accessories. Eyes, nose, mouth, hair, and skin are permanent and non-customizable traits that make up the "base level" Ballerz. I collaborated with the design director at Brave People on the UI/UX of the experience.

### Wireframes & Mockups

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FqLQuvURLwvg80ozT7aE2ekkByUl1%2FdCueGJpYI8iN4WoTdWFB%2F04b51658-e8e7-4ffb-afeb-de989a8c695b.png?alt=media&token=ab39ef77-8616-4c34-bf0e-5de37098b1a7","id":"04b51658-e8e7-4ffb-afeb-de989a8c695b","width":750,"height":459,"filename":"NFT-Slider-1-1.png","type":"image/png","caption":"Wireframes","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FqLQuvURLwvg80ozT7aE2ekkByUl1%2FdCueGJpYI8iN4WoTdWFB%2F3d00f559-3bd3-4087-9ac1-1ff6d937d018.png?alt=media&token=65af82af-84f4-4499-b421-2b03055bb969","id":"3d00f559-3bd3-4087-9ac1-1ff6d937d018","width":750,"height":459,"filename":"Frame-1601.png","type":"image/png","caption":"Landing Page","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FqLQuvURLwvg80ozT7aE2ekkByUl1%2FdCueGJpYI8iN4WoTdWFB%2F572bf523-f8ed-4825-8d1f-de9b3c4a7245.png?alt=media&token=10339aac-b15c-4a53-b59c-53e83a11d0d3","id":"572bf523-f8ed-4825-8d1f-de9b3c4a7245","width":750,"height":459,"filename":"Frame-1600.png","type":"image/png","caption":"Catalog","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FqLQuvURLwvg80ozT7aE2ekkByUl1%2FdCueGJpYI8iN4WoTdWFB%2F909179a5-5677-4ff2-9253-e050d814dc52.png?alt=media&token=0cb761cd-62e6-4905-9751-44c2f96098d0","id":"909179a5-5677-4ff2-9253-e050d814dc52","width":750,"height":459,"filename":"Frame-1599.png","type":"image/png","caption":"Modal","border":false}]}
```

### Figma

```cv
figma
{"url":"https://www.figma.com/file/7AbfpAObws99UKWWsJVj9c"}
```

“The Brave People team has done a masterful job at capturing the essence of the energy and edginess of FCF and projecting it through their designs and UX for our site, mobile apps and branding elements. Simply put, Brave People crushes it.”

— Steve Adler — CTO, Fan Controlled Football

**Agency:** [Brave People](http://bravepeople.co/)

**Client of Brave People:** [FCF](https://fcf.io/)

**Description:** As a product designer for the digital creative agency, Brave People, I provided product design for this NFT experience.

**Rights:** All visual content was created and is solely owned by Brave People.

NFT Experience

I'm excited to announce that after a grueling two-month search, submitting over 130 applications, and having countless interviews, I have accepted a position as a UI/UX Designer at Feathr, a marketing tool for nonprofits and credit unions.

I believe that when the time is right, the opportunity will be also. Looking forward to this opportunity, learning all about the product, and meeting the team!

Thanks for all the support, introductions, advice, and encouragement!