Andy Chen

Andy Chen

Designer in Los Angeles, CA

About

I partner with visionary teams to design the next AirBnB's, not Salesforces.

Over the last decade I've designed Tesla Gigafactories, yachts, rapper Coolio's metaverse mansion, Unreal Engine 5 game trailers, and also a few apps.

Now I work as a fractional design lead and creative strategist with founders going zero to one.

Projects

2024
Startup Branding & Product Design at Necctr

Product mobile and branding design. A startup's mobile app design that combined dating app discoverability with local creative's portfolios.

2024
Startup Branding, Motion & Product Design at Vivial

Product mobile, motion, and branding design. A startup's mobile B2C app design that makes it easier to plan date night.

2024
Branding & Product Design at CuroWork

A B2B SaaS, web app, productivity and workforce management tool.

  • Branding & identity

  • Product UI UX

  • Website

  • Content marketing design

2024
Google Calendar Management Tool at Laance

Product design. A startup's Google Calendar extension tool that manages freelance individual and team worked hours and automatically compiles timesheet data for invoices.

2024
Contractor & Invoice Management Platform at Weebil

Product and branding design. A startup's B2B SaaS contractor management platform.

2024
Branding Projects
2023
Art Academy Website Redesign at Right Brain Academy of Art
2023
Coolio Metaverse HQ at Netvrk

Art direction lead and project manager. Collaboration with the late, great artist Coolio on his metaverse HQ, personalized vehicle asset, and a project specific logo.

2023
Mine Runner at Netvrk

Hiring manager and project manager. Play-to-earn, rogue-like, endless runner game.

2023
Metaverse Design at Netvrk

Art direction co-lead, metaverse architect, and project manager.

  • Concept art management

  • Metaverse world and social spaces layout and designs

  • Concert venue layout and design

  • Metaverse retail and shopping explorations

  • Vehicle layout and designs

  • Marketing and trailer art direction

2020
Gigafactory Designs at Tesla

Contributed to Gigafactory Reno, Shanghai, Berlin, Austin designs

2020
Disneyland: Marvel Avenger's Campus at Disney & Clark Construction

Construction management & close-out.

2019
Mexican American Cultural Center: Reimagining the Future at MACC in Austin, TX

Design proposal for the extension of the MACC in Austin. Building off of the existing work of Mexican architect Teodoro Gonzalez de Leon, extending and modernizing his design to create light filled, flexible programming for the center's community members capped with a more prominent entryway and circulation signage. The project included a rebranding package inspired by the Mexico Olympics logo.

2018
Theme Park Attraction Design at Contest

Contest for a aquarium's theme park attraction and ride.

2017
Rome Coloseum Metro Station Design at Academic Project

Design for a new metro station running beneath the Colosseum. Pulling from an analysis of Michelangelo's Campidoglio floor design, this station pulls the ground up and invites visitors up or below without disrupting the surrounding views - sandwiched between the Colosseum and Forum.

Photos of a hand cut bristol paper physical model with supplementary 3D renderings of the space.

2017
Net-Zero Sustainability Academic Building Design at Academic Project

Design for a sustainable academic building on Cornell University's campus that attempts to achieve a net or negative zero environmental impact while expressing its functionality dramatically.

Photos of a 3d printed shell, bristol paper interior, and CNC'd ground floor physical model.

2017
Aquatic Center Design at Academic Project

Design for an aquatic center in downtown Ithaca, NY and heavily inspired by the New York Five.

Photos of a hand cut bristol paper, foamcore, and square dowel physical model.

Work Experience

2024 — Now
Fractional Head of Design at Startups
2023 — 2024
Head of Product Design at CuroWork
Los Angeles, CA
  • Sole product designer for B2B SaaS product. Iteratively aligning requirements and designs across leadership and development team.

  • Leading efforts on lean content marketing and external collaborations with podcasts and influencers.

  • Created website and brand and identity designs.

2021 — 2023
Lead Product Designer & Product Manager at Netvrk
Los Angeles, CA
  • Co-led art direction and led a 16 person art team's execution on large 30x30km Unreal Engine 5 metaverse world.

  • Co-led creative direction and led a 9 person art team's execution on a play-to-earn, rouge-like game.

  • Managed all client and influencer collaboration projects, most notably rapper Coolio's Metaverse Mansion.

  • Managed the asset development of NFT assets that sold cumulatively over $10M+.

2020 — 2021
Project Manager at Clark Construction Group
Anaheim, CA
  • Marvel’s Avengers Campus at Disneyland: Managed Punch List, assisted with Project Closeout.
2020 — 2020
Architectural Designer at Tesla
Reno, NV
  • Designed Facility Concepts for Final Executive Approval to move multiple projects forward.

  • Assigned to complete all Gigafactory One and Fremont Extension architectural scope.

2019 — 2019
Architectural Designer at Gensler
Austin, TX
  • Led the only Intern Project ever nominated for the Gensler Design Excellence Awards (Mexican American Cultural Center Extension).

  • Winning Bid for Luxury Hospitality Design. Assisted in Design and Created 3D Model.

2018 — 2018
Architectural Designer at Welch Design Studio
El Segundo, CA
  • 1st Place: International Architecture Awards (IAA) 2018

Education

2016 — 2020
Bachelor's of Architecture at Cornell University
Ithaca, NY
2015 — 2017
ArtCenter at Night Courses at ArtCenter College of Design
Pasadena, CA
2015 — 2016
B.Arch 1st Year at Syracuse University
Syracuse, NY

Contact

LinkedIn