About
I partner with visionary teams to design the next AirBnB's, not Salesforces.
Over the last decade I've designed Tesla Gigafactories, yachts, rapper Coolio's metaverse mansion, Unreal Engine 5 game trailers, and also a few apps.
Now I work as a fractional design lead and creative strategist with founders going zero to one.
Projects
Product mobile and branding design. A startup's mobile app design that combined dating app discoverability with local creative's portfolios.
Product mobile, motion, and branding design. A startup's mobile B2C app design that makes it easier to plan date night.
A B2B SaaS, web app, productivity and workforce management tool.
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Branding & identity
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Product UI UX
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Website
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Content marketing design
Product design. A startup's Google Calendar extension tool that manages freelance individual and team worked hours and automatically compiles timesheet data for invoices.
Product and branding design. A startup's B2B SaaS contractor management platform.
Art direction lead and project manager. Collaboration with the late, great artist Coolio on his metaverse HQ, personalized vehicle asset, and a project specific logo.
Hiring manager and project manager. Play-to-earn, rogue-like, endless runner game.
Art direction co-lead, metaverse architect, and project manager.
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Concept art management
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Metaverse world and social spaces layout and designs
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Concert venue layout and design
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Metaverse retail and shopping explorations
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Vehicle layout and designs
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Marketing and trailer art direction
Contributed to Gigafactory Reno, Shanghai, Berlin, Austin designs
Construction management & close-out.
Design proposal for the extension of the MACC in Austin. Building off of the existing work of Mexican architect Teodoro Gonzalez de Leon, extending and modernizing his design to create light filled, flexible programming for the center's community members capped with a more prominent entryway and circulation signage. The project included a rebranding package inspired by the Mexico Olympics logo.
Contest for a aquarium's theme park attraction and ride.
Design for a new metro station running beneath the Colosseum. Pulling from an analysis of Michelangelo's Campidoglio floor design, this station pulls the ground up and invites visitors up or below without disrupting the surrounding views - sandwiched between the Colosseum and Forum.
Photos of a hand cut bristol paper physical model with supplementary 3D renderings of the space.
Design for a sustainable academic building on Cornell University's campus that attempts to achieve a net or negative zero environmental impact while expressing its functionality dramatically.
Photos of a 3d printed shell, bristol paper interior, and CNC'd ground floor physical model.
Design for an aquatic center in downtown Ithaca, NY and heavily inspired by the New York Five.
Photos of a hand cut bristol paper, foamcore, and square dowel physical model.
Work Experience
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Sole product designer for B2B SaaS product. Iteratively aligning requirements and designs across leadership and development team.
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Leading efforts on lean content marketing and external collaborations with podcasts and influencers.
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Created website and brand and identity designs.
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Co-led art direction and led a 16 person art team's execution on large 30x30km Unreal Engine 5 metaverse world.
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Co-led creative direction and led a 9 person art team's execution on a play-to-earn, rouge-like game.
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Managed all client and influencer collaboration projects, most notably rapper Coolio's Metaverse Mansion.
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Managed the asset development of NFT assets that sold cumulatively over $10M+.
- Marvel’s Avengers Campus at Disneyland: Managed Punch List, assisted with Project Closeout.
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Designed Facility Concepts for Final Executive Approval to move multiple projects forward.
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Assigned to complete all Gigafactory One and Fremont Extension architectural scope.
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Led the only Intern Project ever nominated for the Gensler Design Excellence Awards (Mexican American Cultural Center Extension).
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Winning Bid for Luxury Hospitality Design. Assisted in Design and Created 3D Model.
- 1st Place: International Architecture Awards (IAA) 2018