2017
God nails it
We use the latest equipment and only high-quality materials because we truly care about our customers.
For our work, we chose a classic font with cutouts. We remove the cutouts from the lower part to move away from the old-school style and refresh the classic look. We add a smooth rightward tilt to bring elegance and a touch of playfulness, creating a signature style in such a strict font. By keeping the cutouts in the upper part and completely removing them from the lower part, we harmoniously combine classical luxury and modern naturalness.
Our target audience is women who value harmony between their inner selves and their outward appearance. The classic upper part of the font with cutouts references the elegance of the past, reminiscent of genteel ladies. The absence of cutouts in the lower part of the font, combined with a smooth inclination, conveys a sense of freedom and modernity.
