Andrew McCracken

Andrew McCracken

UX/UI Designer in Oklahoma City, OK, He/Him

About

I design products & services that work for human beings.

I'm a traveler, dog lover, basketball sicko, amateur movie critic, husband, and father.

Work Experience

2019 — Now
Oklahoma City, OK
  • Manage cross-functional team and lead design strategy and execution for the organization’s resources, media, services, and web platforms.

  • Collaborate with developers on new platforms and feature additions.

  • Develop project milestones and timelines, reporting progress and results to stakeholders.

  • Conduct focus groups, surveys, usability tests, and field research to ensure a human-centered design.

  • Expanded scope of organization's services, increasing the number of developed and managed websites from 1 to 5.

2014 — 2019
Oklahoma City, OK
  • Developed digital communications for prospective student recruitment, including email marketing campaigns and landing pages.

  • Tracked and analyzed CRM and web analytics data, optimizing efforts accordingly.

  • Researched current marketing and recruitment trends in higher education and beyond.

2012 — 2014
Norman, OK
  • Managed media relations and communications for various University of Oklahoma sports.

Education

2023 — 2024

Contact

LinkedIn