Andrew Lakata

Andrew Lakata

Burlington VT, He/Him


Brand designer and director focused on building enduring brand identity systems that are simple, clear, and scalable.

Currently building branding systems and guiding implementation for

Side Projects


A place to collect, share, and reference purpose-built, digital, accessible guidelines from global brands.

Work Experience

2024 — Now

Building the Pinecone brand. Delivering fast, scalable, knowledgeable AI

2022 — 2024

Helping shape the future of mental health in the workplace, and building all things brand related.

2021 — 2022

Wide Awake is a creative consultancy with a focus on developing visual identity systems that scale with efficiency, clarity, and longevity.

2015 — 2021
Burlington VT, USA

Evolved and developed a new global brand identity and guidelines, directed and executed seasonal marketing campaigns year over year.

2014 — 2015
Burlington VT

Formerly Jager DiPaola Kemp Design.

2010 — 2014