Direct Investments:

• Motion (usemotion.com) Seed
• Dispatch (dispatch.do) Seed
• Stonks (stonks.com) Seed
• Anakin (anakin.company) Seed
• SpaceX (spacex.com) Secondaries

ethical m is a marketing pathway. It doesn’t feel cringey, gross, or wrong. It's marketing that makes you feel proud, it offers respect, and it’s rooted in integrity and ethical mantras. It’s focused on the long-game — think community building and customers that will remember you for your care. Closed ethical m to join Efficient App.

Connected with 2,000+ local restaurant owners through email nurture sequences, created short webinars and distributed hot leads to the field sales team of 20 people. Once sales for the launch were complete, my role transitioned to support the consumer launch of Zomato Gold in Melbourne.

Honee started with a group of friends who realised that the beauty industry has been left behind in the internet revolution. Our goal was to continue to collaborate and innovate with beauty and wellness businesses so that we can provide them with the confidence and ingenuity to prosper in an evolving digital world. Honee developed a salon management SaaS with real-time bookings and an AI Marketing Retention component designed to invite clients to rebook their next appointment at the perfect time.

During this time, I spoke to hundreds of hair & beauty salon/wellness clinic owners about how tech can help increase their client rebookings & improve overall retention. 💇🏻♀️ I developed new digital lead generation strategies & helped pitch in VC meetings with the founding team.

Private practice therapist. Worked with clients to help restore self-confidence and re-program limiting beliefs. Absolutely loved it. ✨ In 2019, I decided to take a break due to joining the Honee team. Working as a therapist is something I will return to at a later point in my life.

(Image: Interview within Australia's Herald Sun "Stressing The Point")

Managed 24 natural therapy contractors (massage therapists, acupuncturists, naturopaths, chiropractors, osteopaths, yoga & pilates teachers) to ensure our clients had a delightful wellness clinic experience 💆🏼‍♀️🧘🏽‍♀️🍃

Smithcom is a boutique communications firm dedicated to reputation management. Through integrated corporate affairs and PR campaigns, sound issues management and strategic crisis communications, Smithcom helps clients find their voices, establish and maintain their competitive edges and enhance their reputation, often during times of intense business pressure or opportunity.