About
I am an impact-driven Product Designer (and Developer) with 15+ years of experience. Designing digital products, brands, and services, I help companies identify, explore, and respond to new opportunities.
As a design partner, I bring a streamlined and battle-hardened approach to hatching innovative ideas, solving complex problems, and testing new solutions. I advocate for design thinking, human-centred design, rapid prototyping, swift iterations, open communication, and team collaboration. All whilst executing with the highest level of craftsmanship.
Past roles have seen me excel as a design leader within large organisations, defining and delivering on product vision and as the sole designer for startups, crafting 0 → 1 products.
Projects
– Conversion Rate ⇧ 200% (2% ➞ 6%)
– Annual Recurring Revenue ⇧ $3M
– Monthly Sensor Subscription ⇧ 44%
– Click Through Rate ⇧ 108% (23% ➞ 48%)
– Bounce Rate ⇩ 38% (66% ➞ 41%)
– Time On Site ⇧ 64% (90s ➞ 148s)
– Customer Satisfaction Score ⇧ 55% (52% ➞ 81%)
– Time On Task ⇩ 87% (16h ➞ 2h)
– Task Success Rate ⇧ 880% (10% ➞ 98%)
– Time On Task ⇩ 84% (180m ➞ 30m)
– System Usability Scale ⇧ 146% (32 ➞ 79)
Side Projects
Building a curated directory of #DogFriendlyPlaces
Concept microsite for award-winning football game