I’m a senior product designer and team leader, specialising in fintech and e-commerce. Proficient in crafting robust design functions for early-stage startups, I thrive when nurturing high-performing teams that drive innovation, foster collaboration, and consistently deliver impactful product experiences that fuel business growth.
Work Experience
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Hired as the first in-house designer, responsible for the transition between an external consultancy firm and the in-house team;
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Created and established all tools and processes in close collaboration with Product and Engineering;
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Worked on key experience improvements, including refactors of the product information architecture and new navigation system, improved payment flow, and the introduction of modular dashboard structure;
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Established the team hiring, onboarding and performance review processes in collaboration with the People team;
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Drove the creation of frameworks for capturing user feedback alongside the Presales, Sales and Operations teams.
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Responsible for managing projects in the Storefronts pillar, including the hosted storefronts visual builder;
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Supported the development of other storefront management features;
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Drove the optimisation of the platform onboarding process.
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Drove the growth of the Product Design team from 1 to 5 people by creating our hiring, onboarding and performance review processes;
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Led the team operations, ensuring close cross-team collaboration;
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During this period our team had long-term collaborations with Public.com, Defiance ETFs, Farfetch, Save Your Wardrobe.
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Joined during the transition from design studio to product-focused agency as the first Product Designer;
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Drove multiple complex projects on a client-facing role, alongside the technical lead;
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Established the Product & Design team foundations (tooling & processes).
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Provided written customer support to the Portuguese, Brazilian and US markets;
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Actively wrote and translated documentation;
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Supported the Country Manager function reducing churned customers.
Projects
Cinalfama was born in 2009 as an informal project to show and share independent cinema in the streets of the Alfama district. Cinalfama's brand identity celebrates its journey from a small project to an established cultural platform.
55+ is a social impact organization promoting an active lifestyle to older people who are no longer active in the workforce, offering them a marketplace for providing small services like repairs, gardening, and elderly assistance - among others.
Save Your Wardrobe allows users to digitalize their wardrobe using proprietary Machine Learning. The app uses wardrobe data to offer personalized insights leading users toward a more sustainable fashion consumption pattern by prompting them to take small, meaningful actions.
Pulse is a sequencer and digital synth & app concept developed while attending the Digital Experience Design post-grad program.
Education
Digital Experience Design (FBAUL) is an intensive post-graduation programme focused on Digital Product Ideation and Design. It provides extensive understanding of Product & Business Development, UX Research Methodologies, Interface Design Processes & Tools and Basic Frontend Technologies.
Took classes on Media & New Media Theory, Art & Philosophy, Art Theory, Contemporary Art, Interactive Media & Pop Culture. My dissertation thesis proposes a philosophical inquiry on Tangible Interfacing technologies, focusing on cognitive and subjectivation processes.
Licentiate degree in Communication Sciences. Took classes focused on Media and New Media Theory, Film Studies, Contemporary Art History & Visual Culture.
Side Projects
Go Small or Stay Home was a personal, non-profit project developed during the first months of the Covid-19 crisis. The website offered a crowdsourced directory of small, essential businesses, providing users information and incentive to support small businesses of their neighborhoods.
Contact
Writing
An examination of material user interfaces for the occasion of Ars Electronica 2016, themed "Radical Atoms".