About
I’m a senior Product Experience Designer with significant expertise in fintech and e-commerce. My background spans roles as individual contributor, Lead Product Designer, and Product Manager, allowing me to bring a user-centric mindset to all my contributions. I’ve helped multiple businesses transform their approach to product experience, building and leading Product Design teams.
A builder at heart, my profile combines strong UX foundations and visual culture with technical and business savvy. With hands-on familiarity with the complexities of B2B and API-first products, I thrive in collaborative, high-impact businesses where thoughtful, well-crafted product experiences drive real business value.
Contact
Work Experience
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Hired as the first in-house designer, responsible for the transition between external consultancy and a permanent team;
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Established tooling standards and foundational processes for the Product Design team;
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Worked closely with the Product and Engineering leadership, reporting directly to the Chief Product Officer;
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Led and executed key product experience projects;
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Drove adoption of research methodologies at Navro, allowing for continuous discovery, better problem framing and validation;
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Promoted a stronger focus on accessibility and best practices in collaboration with the Engineering and SDET teams;
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Supported the product work required to become a regulated financial institution in the UK, Ireland and Canada;
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Designed the in-house recruiting process in collaboration with the People team and supported recruiting processes for Product Owners, Frontend Software Developers and Technical Writers.
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Drove the growth of the Product Design team from 1 to 5 people while the company grew from 8 to almost 40 people;
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Led team operations, ensuring close cross-team collaboration;
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Responsible for maintaining long-term collaborations with Public.com, Defiance ETFs, Browns Fashion, Farfetch, Save Your Wardrobe.
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Joined as the first Product Designer and assisted in the transition from design studio to product-focused agency;
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Drove multiple complex projects in client-facing roles alongside the technical lead;
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Established tooling standards & foundational processes for the Product & Design team.
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Managed projects within the Storefronts pillar, including the hosted storefronts visual builder;
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Supported the development of storefront management features with a cross-functional squad of product designers and developers;
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Drove the optimisation of the platform onboarding process.
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Provided written customer support to the Portuguese, Brazilian and US markets;
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Actively wrote and translated documentation;
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Supported the Country Manager function to reduce customer churn.
Education
Side Projects
Go Small or Stay Home was a personal, non-profit project developed during the first months of the Covid-19 crisis. The website offered a crowdsourced directory of small, essential businesses, providing users information and incentive to support small businesses of their neighborhoods.