Looking for a role in Design + AI
About
I am Anand Balakrishnan, and I have over six years of experience in crafting digital product experiences. I hold a degree from the National Institute of Design. Currently, I am the founder of a startup called Beet, which aims to solve e-commerce challenges in rural India. Previously, I worked with Paytm, where I led product design for new internet users. Prior to that, I was employed by Adobe, focusing on Intelligent Interfaces. Additionally, I have collaborated with multiple startups in the fields of AI and retail.
With a background in design, engineering, and entrepreneurship, I thoroughly enjoy bridging the gap between user needs, technical challenges, and business objectives. I have had the opportunity to work on both early-stage projects and platforms with millions of users. My expertise lies in designing for AI, fintech, ecommerce, and emerging markets.
Work Experience
Beet is a community commerce platform designed for Indian rural markets.
- Leadership, Product, Design, Research, Fundraising
- Scaled the platform to 100k+ users and generated revenue over 40 lacs without spending on marketing
- 40% of our customers are buying online for the first time
- Backed by Google for Startups, CIIE Ahmedabad
- Shortlisted for Y Combinator, Sequoia Surge interviews
Responsible for entire product experience of AI powered self-checkout systems from MVP to production.
- 3x reduction in queue with faster checkout times
- 70% reduction in billing labour
- Self-checkout system has been acquired by TATA Bigbasket
- Currently processing over 50,000 self checkouts per day
I was leading product design and research initiatives for new Internet users.
- Key contributor in products like Passbook, Money transfers, Recharges, Metro booking, 24x7 help etc..
- Improved user engagement of transaction history page by 26% and reduced transaction search time by 40%
Worked with the Document Cloud team, my focus was on capturing user intent efficiently and creating intelligent interfaces that will dynamically adapt according to user intent.
- One of my solutions selected for US patent submission
- Designed multiple AI/ML based solutions for Acrobat
Responsible for entire product experience of Recipebook app
- Redesigned the entire platform, growing from half a million to three million+ users
- First app in India to receive the Google Play Editor's Choice tag
- Designed and prototyped a solution for suggesting food recipes from images of ingredients using computer vision
- Featured in multiple google events