Ana Fraile

Ana Fraile

Multipotentiale UX/UI designer

About

HI! I am not (just) a UX/UI designer.I am a multipotentiale Designer

📦 Outside the box thinker, 🏃🏻‍♀️ Rapid learning, 🎢 flexible and passionate problem solving.

Projects

2023
NDA at Betvictor

Due to some NDA ⚖️ I cant show the projects at the moment. Please contact me for further information

email:

Side Projects

2019

No sea nearby? It is a reality that unfortunately happens if you are from Madrid, Albacete, or Toledo. What if you like surfing? This was one of the biggest problems I encountered when creating my Wellness app. Also as surfer with no sea, I saw a need that I had experienced myself

2019
2015

Launch of Miss Dior , Spain and Portugal

Role: PR contact, influencers meeting, launch at Spain, contact with the Press,

Awards

2018
Cabify Award from Cabify

Won the Cabify scholarship for UX/UI bootcamp

Work Experience

2020 — Now
Gibraltar

At 2022-2023 I worked as a UX Strategy working on different problems.

It gave me the opportunity to enhance a lot of workshops, helped to improve collaboration between different departmens, and provide a unique perspective and knodlege about UX at my company.

It helped a lot to clarify problems, needs, and challenges with different stakeholders and product owners. As a UX, i love the opportunity to work and proof in real life the importance ox User center Design and thinking process.

I learnt few things about job perspective, that could let me improve in a future to better understand business goals, needs and improvements through the voice of departments involved

The first 2 years of the company (2020-2021) I've been involved at the Design thinking process of my task, related with Payments, Offers, Platfom and Sports betting.

I solved and increase conversion rate from some paint point for the user and struggles on the user journey, like forms, Payment journey through Asia and UK, or Safing Gambling Portal. I also mirrored and worked with different markets and brands of UX, Germany, Asia and Thailand.

I learnt the IT constraints, Importance of details and consistency using a Design System and components, aesthetic and heuristic evaluation and how to receive and give feedback.

2019 — 2020
Madrid

I worked at this Start up. When I joined I started the UX/UI Department and those were my achievements
-Good base of UX/UI
-Collaborating with all departments to improve UX/UI following the Business Strategy
-Launch of US version and Improvement of Spanish Version
-Success : Conversion Rate Over visitors was 20% after UX/UI improvements

2018 — 2019
Madrid

When i joined McKinsey, I helped clients and stakeholders to gather information and make a presentation more engaging and visual.

I did Project presentations for clients
-Illustrations for visual improvement
-Management of flowcharts and creation of visual improvement of meetings and events

Thanks to so, I learned how to synthesise the information and gather the useful data.

Volunteering

2019 — Now
Indian Future at Sponsor a child

My family and I are involved at the sponsoring of a child. We payed their school and education needs

Education

2019 — 2019
Madrid

Intensive Bootcamp course focused on giving prospective students the fundamental skills to hit the groud running and make the most out of the Bootcamp. From basic setup of your environment to a crash course of most demanded tools in the market, Sketch App. Ironhack's Prework course covers the basics of Design Thinking, Usability, Visual Design and a light intro to Front-end Development.


Sketch . Flinto . InVision Human Centered Design . Design Thinking . Agile . Mindmap . UX Strategy . Blueprint Competitive Analysis .Lean Survey Canvas .User Research . Lean UX Canvas. Empathy Map . Userflow . User Personas . User Journey . Moodboard . Affinity Diagram . User stories Card Sorting
Brand Attributes . Style tiles . Atomic Design . Style Guides. Photoshop . Illustrator . In Design . Tom Micro . Final Cut Pro

Skills: User Experience (UX) · UI

2006 — 2011
Madrid

Some additional coursed

-Fashion Communication Title (2 Years)

-360 integral communication

Certifications

2019
UX/UI Master from Ironhack

Contact

LinkedIn