Amy Li

Amy Li

Product Designer in Canada

About

Amy is a product designer with experience across digital, physical, and virtual worlds. With a multidisciplinary background and a systems-thinking approach, she tackles problems from new angles to create innovative solutions. Currently based in Canada, and open to opportunities anywhere in the world.

Work Experience

2023 — Now
Toronto, ON
  • Wireframing & Prototyping: Designed 10+ responsive desktop, tablet, mobile and native features in Figma, balancing innovative, accessible, aesthetic solutions with back-end technical constraints in an agile workflow.

  • Visual Design: Applied typography, colour theory, and layout design to iterate collaboratively, helping stakeholders visualize pixel-perfect solutions for UX, 15+ marketing and strategic initiatives.

  • Design Systems: Led the design system revamp with Storybook and Zeroheight, designing 50+ UI components and patterns with responsive breakpoints and light/dark mode, improving scalability and consistency across 10+ projects.

  • User Research & Analytics: Conducted 30+ user interview studies and usability tests. Analyzed A/B testing data and analytics to inform design decisions, for example increasing key usability metrics by 28% for onboarding flows.

  • Global Cross-Functional Collaboration: Partnered with 100+ developers, product owners and business stakeholders to align on business objectives and ensure deliverables meet user needs while adhering to tight deadlines and budgets.

  • UI Development & Documentation: Leveraged knowledge in HTML, CSS, and iOS/Android mobile UI frameworks to produce comprehensive UI documentation, achieving seamless handoffs and 80% design-to-development fidelity.

2023 — 2023
Toronto, ON
  • Interaction Design for Emerging Tech: Generated 40+ wireframes, mock-ups, and interactive prototypes for AR/VR and robotics using Figma, improving upon technology demo strategies and accelerating approval timelines by 50%.

  • Strategic Thinking: Championed 3 design thinking workshops, engaging various stakeholders, resulting in 30+ prototypes that addressed complex user challenges and translated business requirements into actionable designs.

  • User Flows & Micro-Interactions: Created flows and journey maps to visualize complex processes, integrating micro-animations and interactive elements to enhance user experience, reducing user task completion time by 22%.

2023 — 2023
Hamilton, ON
  • UX/UI Audits: Partnered with a non-profit gallery as part of UX master’s capstone to research, transform, design, and build digital service experiences for 250,000+ visitors, members, and sponsors.
2023 — 2023
Montreal, QC
  • AI Implementation: Developed 2 interactive voice response systems and chatbots, leveraging natural language processing (NLP) and OpenAI ChatGPT integration, enhancing customer support automation and user satisfaction.

  • Conversation Design: Devised and optimized conversational experiences by collaborating with 20+ cross-functional team members—product managers, engineers, voice actors, and speech scientists—to refine the usability of flows.

  • Data-Driven Design: Analyzed user interaction data to optimize conversational flows and dashboards, leveraging insights to improve task completion rates by 15% and reduce user drop-offs in interactive voice response (IVR) systems.

2022 — 2023
Toronto, ON
  • Sustainable Design Research: Investigated energy efficiency and environmental performance of buildings across 2 distinct urban contexts to develop design guidelines and principles for sustainable architecture solutions

  • Computational Environmental Analysis: Conducted 30,000+ building performance simulations using Grasshopper environmental modeling software and Python-based visual scripting, optimizing parametric design variables for energy-efficient outcomes

  • Interactive Data Visualization: Designed and prototyped a user interface dashboard in Figma within 3 months to translate complex environmental simulation data into accessible visual outputs for public and stakeholder engagement

2019 — 2022
Toronto, ON
  • Course Instruction: Coordinated 10+ design courses, supporting 150+ students by teaching design software workflows (Adobe Photoshop, Illustrator), computer-aided drafting (AutoCAD), and 3D modeling (Rhino 3D), improving overall student proficiency by 30%

  • Technical Skills Training: Delivered 10+ software tutorials and hands-on workshops, enhancing students' drafting, visualization, and parametric design capabilities, resulting in a 25% increase in project quality assessments

2022 — 2022
Toronto, ON
  • Identified 100+ WCAG accessibility issues in usability, information architecture, and responsive design for remediation with developers and content creators in an agile workflow

  • Audited and improved design system components with the UX team to ensure WCAG compliance, identifying and resolving 100+ accessibility issues.

  • Enhanced UI component documentation, providing guidelines to developers and content creators to maintain accessibility standards.

2022 — 2022
Toronto, ON
  • User Analytics: Conducted a systematic review of 1,000+ knowledge base articles using user analytics, streamlining documentation processes and improving user search accuracy, resulting in a 20% reduction in content redundancy

  • Accessible Content Development: Updated and standardized web content with accessible HTML and technical writing best practices for 20,000+ university students and staff, ensuring WCAG 2.1 compliance and improving content usability

2022 — 2022
Toronto, ON
  • Accessibility & Inclusive Design: Resolved 100+ WCAG 2.1 accessibility issues in agile collaboration with developers, going beyond compliance while leveraging screen readers and advanced assistive technologies.
2021 — 2022
Toronto, ON
  • Editorial Design: Designed 20+ mockups for a journal cover and multi-page layouts using Adobe Photoshop, Illustrator, and InDesign, improving visual consistency and publication quality, resulting in increased reader engagement

  • Accessible Digital Publishing: Developed and programmed HTML versions of journal articles aligned with accessibility standards (WCAG 2.1), enhancing readability and ensuring equitable access for 5,000+ online readers.

Education

2021 — 2023
Toronto, ON

• Relevant courses: User Experience Design, Information Architecture, User Interface Design

2018 — 2020
Toronto, ON

• Developed skills in visual communication, animation, graphic, motion design, and storytelling

2019
Ann Le Ber Travel Award, Funded Design Studies in Italy
2019
Haworth Organic Workplace Award for Design

Projects

2024

Micro-interaction for loading states across Simplii Financial's digital products

Contact

LinkedIn