
About
Amy is a product designer with experience across digital, physical, and virtual worlds. With a multidisciplinary background and a systems-thinking approach, she tackles problems from new angles to create innovative solutions. Currently based in Canada, and open to opportunities anywhere in the world.
Work Experience
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Wireframing & Prototyping: Designed 10+ responsive desktop, tablet, mobile and native features in Figma, balancing innovative, accessible, aesthetic solutions with back-end technical constraints in an agile workflow.
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Visual Design: Applied typography, colour theory, and layout design to iterate collaboratively, helping stakeholders visualize pixel-perfect solutions for UX, 15+ marketing and strategic initiatives.
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Design Systems: Led the design system revamp with Storybook and Zeroheight, designing 50+ UI components and patterns with responsive breakpoints and light/dark mode, improving scalability and consistency across 10+ projects.
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User Research & Analytics: Conducted 30+ user interview studies and usability tests. Analyzed A/B testing data and analytics to inform design decisions, for example increasing key usability metrics by 28% for onboarding flows.
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Global Cross-Functional Collaboration: Partnered with 100+ developers, product owners and business stakeholders to align on business objectives and ensure deliverables meet user needs while adhering to tight deadlines and budgets.
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UI Development & Documentation: Leveraged knowledge in HTML, CSS, and iOS/Android mobile UI frameworks to produce comprehensive UI documentation, achieving seamless handoffs and 80% design-to-development fidelity.
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Interaction Design for Emerging Tech: Generated 40+ wireframes, mock-ups, and interactive prototypes for AR/VR and robotics using Figma, improving upon technology demo strategies and accelerating approval timelines by 50%.
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Strategic Thinking: Championed 3 design thinking workshops, engaging various stakeholders, resulting in 30+ prototypes that addressed complex user challenges and translated business requirements into actionable designs.
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User Flows & Micro-Interactions: Created flows and journey maps to visualize complex processes, integrating micro-animations and interactive elements to enhance user experience, reducing user task completion time by 22%.
- UX/UI Audits: Partnered with a non-profit gallery as part of UX master’s capstone to research, transform, design, and build digital service experiences for 250,000+ visitors, members, and sponsors.
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AI Implementation: Developed 2 interactive voice response systems and chatbots, leveraging natural language processing (NLP) and OpenAI ChatGPT integration, enhancing customer support automation and user satisfaction.
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Conversation Design: Devised and optimized conversational experiences by collaborating with 20+ cross-functional team members—product managers, engineers, voice actors, and speech scientists—to refine the usability of flows.
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Data-Driven Design: Analyzed user interaction data to optimize conversational flows and dashboards, leveraging insights to improve task completion rates by 15% and reduce user drop-offs in interactive voice response (IVR) systems.

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Sustainable Design Research: Investigated energy efficiency and environmental performance of buildings across 2 distinct urban contexts to develop design guidelines and principles for sustainable architecture solutions
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Computational Environmental Analysis: Conducted 30,000+ building performance simulations using Grasshopper environmental modeling software and Python-based visual scripting, optimizing parametric design variables for energy-efficient outcomes
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Interactive Data Visualization: Designed and prototyped a user interface dashboard in Figma within 3 months to translate complex environmental simulation data into accessible visual outputs for public and stakeholder engagement
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Course Instruction: Coordinated 10+ design courses, supporting 150+ students by teaching design software workflows (Adobe Photoshop, Illustrator), computer-aided drafting (AutoCAD), and 3D modeling (Rhino 3D), improving overall student proficiency by 30%
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Technical Skills Training: Delivered 10+ software tutorials and hands-on workshops, enhancing students' drafting, visualization, and parametric design capabilities, resulting in a 25% increase in project quality assessments
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Identified 100+ WCAG accessibility issues in usability, information architecture, and responsive design for remediation with developers and content creators in an agile workflow
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Audited and improved design system components with the UX team to ensure WCAG compliance, identifying and resolving 100+ accessibility issues.
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Enhanced UI component documentation, providing guidelines to developers and content creators to maintain accessibility standards.
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User Analytics: Conducted a systematic review of 1,000+ knowledge base articles using user analytics, streamlining documentation processes and improving user search accuracy, resulting in a 20% reduction in content redundancy
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Accessible Content Development: Updated and standardized web content with accessible HTML and technical writing best practices for 20,000+ university students and staff, ensuring WCAG 2.1 compliance and improving content usability
- Accessibility & Inclusive Design: Resolved 100+ WCAG 2.1 accessibility issues in agile collaboration with developers, going beyond compliance while leveraging screen readers and advanced assistive technologies.
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Editorial Design: Designed 20+ mockups for a journal cover and multi-page layouts using Adobe Photoshop, Illustrator, and InDesign, improving visual consistency and publication quality, resulting in increased reader engagement
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Accessible Digital Publishing: Developed and programmed HTML versions of journal articles aligned with accessibility standards (WCAG 2.1), enhancing readability and ensuring equitable access for 5,000+ online readers.
Education
• Relevant courses: User Experience Design, Information Architecture, User Interface Design
• Developed skills in visual communication, animation, graphic, motion design, and storytelling
Projects
Micro-interaction for loading states across Simplii Financial's digital products

Writing
Jakubiec, A., Rodriguez, E., Li, A., Peters, T. & Kesik, T.







