About
I'm Amy Chen Hui Ling Li (Amy Li for short), a designer based in Toronto (and open to anywhere in the world).
I graduated with a Bachelor of Interior Design from the Toronto Metropolitan University, where I developed a sensitivity to designing for the human experience.
My interest soon expanded from designing for the physical to the digital. I completed a masters in UX Design at the University of Toronto to pursue this interest, with the goal of settling at the intersection of design, data and technology.
Projects
Robot blood delivery app design for major Canadian paediatric hospital.
Website redesign for the Art Gallery of Hamilton.
Award winning app design for mental health hackathon.
Personal project to support local Toronto cat shelters and cat adoption.
Redesign for non-profit open-source drone flight control.
Writing
Jakubiec, A., Rodriguez, E., Li, A., Peters, T. & Kesik, T.
Awards
A hackathon sponsored by the University of Waterloo and SunLife Financial
Work Experience
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Conducted 30+ user interviews and usability tests, leading to actionable insights that contributed to a 20% improvement in user experience metrics across key FinTech projects
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Collaborated on the design of 10+ responsive web and native mobile application features, incorporating front-end limitations and achieving a 95% development-to-design fidelity
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Utilized rapid visual design techniques to present and iterate on ideas, resulting in faster project turnaround times, with a 40% reduction in revisions required for stakeholder approval
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Managed and updated the company's design system library, incorporating research findings and contributing 20+ new components, which were adopted in 8 subsequent projects, reducing design inconsistency by 30%
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Designed and shipped a key AML compliance feature, helping clients update their data seamlessly, while collaborating with a team of 20+ stakeholders, including developers, QA analysts, and product owners, to streamline compliance flows
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Conducted 30+ user interviews, usability testing and A/B testing for a new online banking experience with 100+ users, identifying 10+ critical usability issues
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Applied design thinking methodologies in 2 design workshops, leading to the generation of 30+ low-to-high fidelity prototypes for key projects
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Utilized agile methodologies across 8 sprints in Jira, achieving a 20% improvement in project delivery timelines and a 95% completion rate for assigned user stories
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Spearheaded the development of a design system, creating 50+ reusable components and patterns, which have already been adopted in 2 projects, decreasing design time by 25%
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Created 40+ wireframes, mockups, and interactive prototypes using industry-standard design tools like Figma, leading to a 30% faster stakeholder approval process
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Built and maintained a design system for hospital delivery robots’ responsive interfaces, standardizing UI components and improving design consistency across platforms
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Developed 30+ low-to-high fidelity prototypes for interface solutions, improving project delivery timelines by 20% through efficient design system use
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Utilized agile methodologies across 8 sprints, achieving a 95% completion rate for design tasks involving system components
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Partnered with a non-for-profit gallery for the UX master’s degree capstone to reimagine and prototype digital service experiences for 1000s of visitors, members, and sponsors
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Created a design system from scratch for the gallery's digital services, covering desktop, tablet, and mobile platforms, ensuring brand consistency across all touchpoints
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Leveraged a conversational design tool to build 2 interactive voice responses (IVR) with natural language processing (NLP) capabilities, voice recognition, OpenAI ChatGPT integration
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Designed 12 speech-enabled user experiences (UX), interactions, chatbots, and voice UIs, and professionally presented those designs to stakeholders with Figma
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Aligned with 20+ product managers, speech scientists, engineers and developers on international teams to improve the usability of conversational experience design interfaces
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Leveraged an existing design system to design UI components for chatbot interfaces for a banking client, ensuring consistency and usability across the product
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Designed 12 speech-enabled user experiences, adhering to design system guidelines and collaborating with 20+ product managers, engineers, and speech scientists to refine interfaces
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Implemented computational environmental building performance simulation tools and visual scripting in Python to create over 30,000 simulations
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Developed parametric models in Grasshopper to explore energy-efficient building envelopes
• Researched the energy efficiency of buildings in 2 different urban areas to develop design guidelines and principles for intelligent, sustainable solutions
• Implemented computational environmental building performance simulation tools and visual scripting in Python to create over 30,000 simulations
• Prototyped a user interface dashboard design in Figma within 3 months to communicate research findings to the public in an interactive manner
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Co-ordinated 10 design courses and taught design software and workflows (Adobe Photoshop, Adobe Illustrator), computer-aided drafting (AutoCAD) and 3D modelling (Rhino 3D)
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Taught design software workflows (Adobe Photoshop, Illustrator), computer-aided drafting (AutoCAD) and 3D modelling (Rhino 3D)
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Identified 100+ WCAG accessibility issues in usability, information architecture, and responsive design for remediation with developers and content creators in an agile workflow
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Audited and improved design system components with the UX team to ensure WCAG compliance, identifying and resolving 100+ accessibility issues.
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Enhanced UI component documentation, providing guidelines to developers and content creators to maintain accessibility standards.
• Co-ordinated 10 design courses and taught design software and workflows (Adobe Photoshop, Adobe Illustrator), computer-aided drafting (AutoCAD) and 3D modelling (Rhino 3D)
• Managed the courses, provided instructional tutorial content design and evaluated 500 design assignment submissions to provide constructive critical feedback
• Conducted a systematic review of 1000 knowledge base articles using user analytics to improve the Microsoft 365 documentation framework
• Improved visibility of articles with metadata resulting in an increase of article views by 1000s
• Updated web content with accessible HTML and professional technical writing for the university’s 20,000 students and staff
• Audited over 250 webpages of in-development websites for adherence to the Web Content Accessibility Guidelines (WACG) 2.0 with a user-centred approach
• Identified 100+ accessibility issues in usability, information architecture, and responsive design for remediation with developers and content creators in an agile workflow with Jira
• Incorporated web content editing tools to apply UX design concepts and universal design principles to increase website accessibility by over 100%
• Designed 20 mockups of the journal cover and layout (Adobe Photoshop, Illustrator, and InDesign) and programmed the HTML version of the journal articles to accessibility standards
Education
• Developed skills in visual communication, graphic, motion design, and storytelling
• Relevant courses: User Experience Design, Information Architecture, User Interface Design
• Publication: Political Memes: A Potential Avenue for Teaching Visual Literacy