AM Valdez

AM Valdez

Idealist etc. in Manila, Philippines

About

With roots in communications & design, I thrive in environments built to be of service for the common good. I’m a left-brained creative who enjoys google sheets & systems as much as visual puns, stringing words, and talking food, coffee, and alternative ways of living.

I'm a creative professional with more than a decade of work experience in design, branding, communications, and project management in the fields of corporate advertising, startup branding, social entrepreneurship, sustainability, and hospitality.

Work Experience

2023 — Now

+working with different nonprofits across the globe by developing and supporting their fundraising/communications strategies

//annual reports, fundraising materials, online campaigns, social media presence, branding, web

2020 — Now
Designer etc. at Freelance

+ visual identity & branding, print & web, presentations, communication campaigns
+ previous clients include The Green Bills Network, Oxfam Asia, ADB, other nonprofits and local businesses

2021 — 2023

+ special projects & initiatives including archiving, sourcing, design, fundraising, costing, operations, etc.
+ development & implementation of sustainability initiatives
+ created websites for Talyer and Inatô

2016 — 2020

+ developed the brand strategy and visual identity for the organisation including its sub-brands, MAD for Schools and Corporate Sustainability Consultancy)

+ led the conceptualisation and implementation of marketing campaigns with focus on digital content, events, and PR

+created monthly reports, annual reviews, and marketing strategy for the local market

+led the design, development and management of the different websites for each market (local & international travelers, schools, and corporations)

2015 — 2016
Sr. Art Director at Voyager Innovations

+ conceptualized and executed branding, digital campaigns, and social media content for PayMaya, PayMaya Business, PLDT SME, PLDT Global, and other startup brands under Voyager Innovations

2012 — 2015
Art Director at Leo Burnett Manila

+ conceptualized and executed campaign ideas and above-the-line creative materials including TV commercials, print ads, OOH, events, and packaging for corporate brands

Volunteering