Amrutha Kuduva
Product designer in Vancouver, BC, She/Her
About
Originally from India and now based in Vancouver. For the past 5 years, I have contributed to projects spanning payments to mobility. I am focused on crafting user-friendly and delightful experiences.
Work Experience
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Designed and launched NammaYatri, a zero-commission auto/cab booking app that directly addresses user needs while cutting middlemen costs for drivers.
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Collaborated with cross-functional teams, improving problem-solving and creating innovative design solutions to meet business goals.
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Contributed to design audits, visual concepts, UX designs, and building scalable design systems.
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Revamped the ProjectBoard platform, a virtual science fair portal, to enhance communication between admins, judges, and students.
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Implemented UX improvements that optimized the judging workflow, boosted accessibility, and elevated user engagement, leading to a more efficient and seamless scoring.
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Led research and design initiatives for Juspay’s finance products, including UPI enhancements and Payment Gateway features, creating seamless digital payment
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Developed a new visual style and internal design guide that streamlined the product development and ensured consistency across platforms.
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Redesigned Compass app, an exclusive employee engagement tool, leading to a notable increase in user satisfaction and engagement.
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Actively contributed to the entire design process, from concept development to execution, while coordinating with cross-functional teams to achieve key business goals.
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As an early employee at Parallel, co-facilitated design sprints that enabled rapid prototyping and user testing for key clients like Facebook and Travellopia, leading to the resolution of critical business challenges.
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Iterated on visual designs and continuously refined user flows based on real-time feedback from user testing.