Alyssa Yi

Alyssa Yi

Brand + Product Designer in Seattle, WA

About

I'm a designer that is passionate about empathetic problem-solving and leading creative teams with compassion. I'm dedicated to crafting brands and products that are authentic, inclusive and visually stunning.

Work Experience

2024 — Now
Graphic Designer at Aura Finance
Seattle, WA (Remote)
  • Developed compelling marketing materials and pitch decks that effectively communicated the startup's value proposition to investors, directly contributing to successful funding rounds.

  • Supported the design of user-centric interfaces and visual content that simplified complex financial concepts, driving user engagement and retention

  • Designed impactful visuals for partner workshops, enhancing collaboration and driving alignment on strategic initiatives.

2019 — Now
Visual Identity Designer + Graphic Designer at Freelance
San Francisco, CA + Seattle, WA
  • Developed complete brand identities, including logos, color schemes, typography, and brand guidelines, to ensure cohesive visual storytelling across all platforms for small businesses

  • Designed compelling marketing materials for social media and digital campaigns, driving customer engagement and brand recognition.

  • Conducted in-depth design audits to assess brand consistency and provided actionable recommendations that improved visual impact and alignment with business goals.

2022 — 2022
UX Design Apprentice at BRIDGEGOOD
Oakland, CA
  • Supported a non-profit organization in their mission to design for social good and increase representation of BIPOC communities in the design and tech industry in a 12-week program

  • Collaborated cross-functionally, synthesized user research, and ideated inclusive design solutions under the mentorship of industry professionals from Salesforce, Etsy, Adobe, Slack, Cisco and others.

2022 — 2022
Creative Director/Exhibition Designer at SFSU DesignSpace
San Francisco, CA
  • Supported the design and production of exhibitions for the SFSU Designspace through exploration of curation, authorship, dissemination, accessibility and spatial user experience.

  • Crafted exhibition identity as creative director through development of concepts, formal aesthetics, branding and graphic storytelling

  • Coordinated with vendors, contractors, and internal teams to ensure timely installation

Education

2020 — 2023
Bachelor of Science in Visual Communications Design at San Francisco State University
San Francisco, CA

Magna Cum Laude

2018 — 2020
Associate of Arts in Liberal Arts at De Anza College
Cupertino, CA

Summa Cum Laude

Certifications

2023
Google Project Management Certification from Coursera

Contact

Website
LinkedIn