Alyssa Paula

Alyssa Paula

B2B Marketer in Manila, Philippines

About

B2B Marketer, Brand Strategist, and Designer thriving in the tech space. With over 7 years of industry experience, she has delivered creative and strategic work for startups in Zurich, Brisbane, Kyoto, New York, Singapore, and Manila.

Work Experience

2021 — Now
Taguig City, Philippines
  • Independently develops a 6-12 month marketing plan aligned with company goals and overall business strategy
  • Strategizes and executes regional marketing initiatives geared towards brand building, thought leadership, and lead generation
  • Owns and solidifies visual branding, sets creative direction for brand materials in different media formats
  • Assumes and juggles multiple marketing roles/functions (strategy, content, creatives, digital & analytics, events, product, etc.) while consistently delivering quality work
  • Owns and manages complex marketing projects
  • Manages multiple external partners and agencies
  • Manages 4 reports and 3 contractors
  • On top of marketing work, contributes to project delivery for multinational clients through UX/UI work
2019 — 2021
2018 — 2019
2017 — 2018
2015 — 2017
2012 — 2015

Volunteering

2022 — Now

Offering free mentorship on 1) career & personal growth, 2) building, growing, and managing a team, 3) crafting a marketing strategy, and 4) growing as a designer.

Education

2011 — 2015
Bachelor of Science in Management Information Systems at Ateneo de Manila University
Quezon City, Philippines

Commission on Higher Education Full Merit Scholar

2013 — 2013
Junior Term Abroad at Université Catholique de Lille
Lille, France

Took master classes on Networks and Systems Base, Virtualization, UNIX Bash Scripting, Java and C++

Contact

LinkedIn