Allen Liu
Product Designer in Taipei,Taiwan, He/His
About
Allen with 7 years of product design experience background in EV, fintech, SaaS, E-commerce & entertainment fields. Multidisciplined professional across user-centered design and development. Put empathy on user's needs, communicate and collaborate with engineers, finding the best solution between design and development. He focusing on user experience design workflow, then designing and implementing that feasible proposal to solve problems.
He’d love to keep learning trend in UI / UX and development techniques. Try to design products with better user experience, high quality, and increasing conversion rate, dedicating to creating both aesthetic and user-friendly products.
Specialized / Expertise:
UX research, User-Centered Design(UCD), UX Design, UI Visual Design, Design Thinking, Responsive Web Design(RWD), Rapid -Prototyping, Hi-Fi Prototype, HTML/CSS
Work Experience
• Design and deliver EV charging App for iOS, Android, and web platforms, ensuring seamless user experiences and meeting diverse white-label client needs.
• Spearhead the design EVOS (Electric Vehicle Operating System) of Charging Station Management features for top-tier clients in the US such as ABM and Siemens and more, aligning with client requirements and market demands.
• Lead and mentor junior designer in creating an App Design System to support white-label solutions, enhancing reusability and reducing design inefficiencies through automation.
• Conduct stakeholder workshops, user interviews, and competitor analysis, leveraging insights from usability testing to optimize innovation feature Auto Charge function, improving user satisfaction and app adoption rates.
• Establish and implement DesignOps initiatives, including Color Tokens, String Tokens, and Change Logs, collaborating with the RD team to design and integrate into the codebase. resulting in a 20% reduction in design delivery cycles and improved cross-department collaboration transparency.
• Collaborated with engineers to integrate the design and development plugin Lottie into project workflows, improving UI aesthetics and product usability.
• Develop new pet-insurance product for tortoise and bird ; from 0-1 design process, market research, collaborate with Product Manager and Engineering team
• Lead the transformation of development process, migrating design from Sketch to Figma. Improve the development time and cost efficiency
• Optimize product features : claim flow and plan selection, improve user-flow base on A/B testing
• Mentoring intern designers in design team
• Design LIVE selling page CMS system 0-1, solve the user pain point and increase up to 25% usage rate in the same time
• Lead the end-to-end design process for the SaaS service, starting from problem definition and UX planning, through UI design, testing, and implementation.
• Import Figma in the design process from Sketch, and built-up design component system
• Implement the design thinking methodology within the development team, taking the lead in conducting Agile/Scrum design sprints to foster brainstorming sessions and facilitate internal consensus-building.
• Live creating process optimization
• 1 to 1 LIVE selling service
• Lead Design of project - Social App Creme, collaborate with product manager and engineers to build the app end to end
• Build product 0-1 and increase up to 6000 users in the year
• Run scrum with team members in high development pace teamwork
• Design & iterating the product across the different platforms between Web and App
• Support app Fam UI design, launch first MVP version in only two weeks
• Initiate company’s first design system & UI Style Guideline from 0 to 1 to increase effectiveness between product & engineering teams
• Optimize the purchase process with user-centered design(UCD), improve user fluency, and increase conversion rate to reach the business goal
• Hold workshop with 5 product team partners coaching 30+ employees to bring design thinking mindset into company s project workflow
• Manage the usability testing for the new filter function by interviewing the testers to find some insights and make the best solution to create better usability
• Lead mobile project win Google s Best Mobile Website Ranked Third by optimizing product user experience
• Conduct app store ASO optimization
• Participate in double 11 design projects twice collaborate with cross-functional teams
• Create graphic designs for marketing and design seminar backdrops.