Creating awesome brand design & reading cool books.
About
Passionate & engaging Graphic Designer with over 4 years of experience in design action for increased customer engagement, brand recognition, and enhanced data visualization.
Lead designer and founder at Alley Cat Industries, a design studio focusing on creating unique designs for authentic people.
Projects
Great foods and drinks can stand alone, with nothing but their taste to draw people in and delight them. But the best foods and drinks? They utilize all the senses to create a magnificent experience for their consumer. Let’s take a look at how we created a heart-warming design system for Healthy Hearth CoOp.
A horror anthology magazine, edited and designed by me. This was my first professionally printed zine! This was a masterclass in InDesign & taught me a lot.
I'm excited to start working on volume 2!
Alley Cat Industries needed a new brand identity that better suited the tone of the brand. That's where I came in. We decided to go with a dark-gray & ice-blue color scheme to really push the strange, cool vibe of the brand.
I designed the entirety of the Minimart brand identity, including color palette, logo, and typography. In addition, I also designed the layout of the website.
Side Projects
A little pack of retro diner-inspired patterns I made in illustrator. Featuring four different color palettes, and four different patterns, this pack is a great addition to your arsenal if you want some quick and easy retro fills. :)
Writing
Garfield is a comic strip written and illustrated by Jim Davis. It premiered in 1978 with a and has captivated us ever since. But that’s not the whole story.
Work Experience
Designed modern logo for unique and creative brand.
• Produced style guide to ensure brand design standards and cohesion.
• Created modern and functional e-commerce website, including implementation of upselling features.
• Applied style guide specifications to online presence, stationery, and packaging.
• Designed, produced, and sold apparel, including t-shirts and hats.
• Designed banner following vinyl printing specifications.
• Designed, produced, and sold vinyl stickers.
• Employed innovative marketing techniques to increase sales at pop-up events.
Creating engaging and accessible visuals for Lasarrus, a healthtech company working to better the lives of patients living with COPD.
Education
I fulfilled a life-long dream of mine and completed a certificate covering mechanical, electrical, and architectural drafting.