Ali
🖥️

Ali

Sr. Product Designer in Toronto, Canada

On the hunt for new projects ...

2 years ago

Work Experience

2021 — Now
Canada / UK

✦ Led efforts to create a comprehensive design system
Worked closely with development team to execute design
vision for multiple products
✦ Provided guidance on UX research and testing methodologies
✦ Led the design effort on various projects including UI design, prototyping, and information architecture
✦ Conducted user testing and executed visual designs

2018 — 2021
Mississauga, Canada

✦ Developed a comprehensive UX/UI design strategy for marketing pages, creating emotionally engaging designs and following best practices
✦ Collaborated with developers, designers, and the marketing team to ensure tailored experiences for digital users
✦ Created high quality UX design solutions using visual and graphic designs, wireframes, flow diagrams, storyboards, site maps, and prototypes
✦ Tested UI elements such as CTAs, page layouts, page designs, page flows, banners, and target links for landing pages to ensure quality deliverables

2018 — 2019
Toronto, Canada

✦ Successfully led the redesign and improvement of the user experience for the major B2B dashboard CapEx, a flagship product of the BI at GFL
✦ Worked closely with front-end engineers to ensure quality deliverables throughout the project`
✦ Managed the project from start to finish, overseeing all aspects of the redesign and improvement process

2017 — 2018
Mississauga, Canada

✦ Developed cutting edge mobile and responsive desktop solutions through strategic and innovative thinking, research, and design
✦ Strong focus on research, user testing, sketching, prototyping, and rendering innovative user interfaces
✦ Worked with clients on loyalty program projects including web/app design, emails, and landing pages for clients such as Ford, CIBC, Mazda, Nestle, Aveda, and Meliá

2014 — 2017
Toronto, Canada

Leverage IT is a startup boutique that helps 
other startups have a brand identity and online presence,
I was responsible for ideation of user experience and product architecture workflow

✦ Create wireframes, mockups and product prototypes

✦ Develop UI kits, design systems, style guides
✦
 Build a consistent experience across multiple devices

some of leverage it Clients:

VISR.co ( Acquired )
✦ Enthusiast Gaming ( Public )
✦ Curb’n’GO
✦ Eden app
✦ Wabode
✦ Zave
✦ Givepear
✦ Medseen
✦ Northsapce
and way more

Education

2011 — 2014

Side Projects

2023

holistic product work

  • website
  • application
  • customer onboarding
  • redacted information

Contact

Telegram
Twitter
Instagram
Figma
LinkedIn