About
Entrepreneur and EdTech leader, founder of Kaiden AI, developing ethical AI solutions to enhance professional training in critical sectors. My background in Neuroscience informs the creation of impactful, user-centered learning models. Experienced in strategic planning, business development, and responsible tech development, I'm committed to forward-thinking solutions that serve the greater good. Passionate about leveraging AI to advance education and training, I'm open to connecting with professionals interested in shaping the future of learning through technology.
Work Experience
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Revamped website content strategy to improve search engine optimization, driving a 25% surge in organic traffic.
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Allocated and managed advertising budgets to maximize ROI, improving campaign effectiveness by 20%.
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Conducted A/B testing of landing pages, using Monetate, optimizing conversion rates and boosting user engagement.
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Leveraged data analytics from Lytics, Microsoft Clarity, and Looker Studio, to evaluate and refine marketing strategies, ensuring consistent lead generation.
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Designed multi-channel lead generation strategies, increasing qualified leads by 70%.
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Established strategic channel partnerships that resulted in a 60% uptick in cross-promotional campaigns.
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Enhanced conversion rates by 200% through data-driven A/B testing and campaign optimization.
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Developed impactful sales collateral, aligning with key stakeholder objectives and customer needs.
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Crafted comprehensive growth marketing plans, achieving $100K in ARR within one year.
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Increased qualified lead acquisition by 120% through innovative lead-generation campaigns.
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Monitored campaign performance via tools like Google Analytics, refining strategies for optimal results.
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Applied A/B testing methodologies to improve email open rates and customer retention metrics.
Education
Speaking
Keynote Speaker at George Mason University – Costello College of Business
2-day workshop tailored to provide a comprehensive understanding of Generative AI and ChatGPT, starting from a general awareness to hands-on engagement.
Workshop focusing on the latest advancements in AI technologies, particularly ChatGPT and chatbots, and their impact on our lives and businesses.
Awards
Recognized as a leader and an inspiration in the forefront of digital marketing, driving the team and the organization toward valued goals and groundbreaking achievements.
Volunteering
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Assisting in the administration and operation of the accelerator program, including organizing events and managing logistics
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Interacting with entrepreneurs, mentors, and chapter leaders to foster a supportive startup ecosystem
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Participating in educational activities to gain insights into startup acceleration processes and venture capital dynamics