Work Experience
Spearheaded the creation of brand visuals and the holistic web experience, focusing on enhancing the user experience for developers and enterprise audiences.
Played a pivotal role in evolving the Brand & Web design system, integrating web3 experiments that utilized the simplicity of creating a wallet through Magic.
Assisted in the sales process to craft presentations that innovated prospective clients businesses thought the power of onchain technology.
As the individual responsible for overseeing the visual language of the marketing site, my role evolved to encompass a more holistic vision of the brand, spanning from web to product.
Within this capacity, I effectively managed a designer, and worked cross functionally while also designing new brand standards, campaigns, in-app visuals, web components, and features.
I was responsible for managing and evolving the Brand & Web design system, further enhancing the brand's overall image and impact across various touch points.
Responsible for the visual representation of the brand through digital, print, and on-location touch points. Art directed external vendors to maintain brand consistency. Designed the fullstory.com site and evolved the brand to serve a broader audience but still maintain a lovable brand aesthetic.
Design Lead for the Innovation team. Conducted workshops to solve complex technical problems then designed and built prototypes for testing solutions. Designed digital products, web experiences, and brand solutions through Google Venture Sprints and Agile project management.
Worked on a cross functional team designing digital products, websites, and social media visuals across a variety of industries, clients and projects.