Alexandra Toma
Senior UX / UI Designer in Munich, Germany
About
Hi, I’m Alexandra.
I’ve been designing digital products since 2014, with experience in both agency and in-house environments. My work focuses on crafting intuitive interfaces for web and mobile applications and building design systems that bring consistency to user experiences. I take a straightforward, user-first approach, ensuring that the solutions I design are both functional and aligned with business goals.
I have completed projects for: Siemens Healthineers, Siemens AG, Zeiss Meditec, DACHSER, Jobrad, MAN and more.
Projects
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Led the entire design process, from user research to UX, UI, and testing, for an app that connects users with finance experts
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Designed features allowing users to book appointments, ask questions in a forum, and interact with financial professionals
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Created a step-by-step user journey to guide users through tasks required to get their finances in order
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Conducted user testing to refine the app’s usability and ensure a smooth user experience
Work Experience
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Collaborated as one of the UI designers in the creation of a completely new logistics platform designed to streamline supply chain processes and offer real-time visibility for customers
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Helped develop a brand-new design language and design system from scratch to ensure consistency across the platform
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Designed user-friendly interfaces for managing shipments, tracking deliveries, and accessing logistics data in real-time
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Worked within one of four agile teams, contributing to the iterative design and development process
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Focused on creating a clean, functional UI that aligned with the newly developed design system
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Concept and user experience design for the complete redesign of the university’s website
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Developed a new sitemap to improve site navigation and ensure a seamless user journey for prospective students, staff, and other visitors
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Focused on optimizing the structure and usability of the website to enhance access to key information and improve overall engagement
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Designed the user experience and interface for a mobile app aimed at providing support services for truck drivers on the road
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Focused on creating an intuitive navigation system that allowed users to easily access key services, such as emergency assistance and service requests
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Developed a clean, user-friendly interface that simplified complex workflows and ensured usability in high-stress environments
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Worked closely with developers to ensure smooth implementation and functionality across various mobile devices
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Worked as part of a cross-functional team to design the user interface for an educational app aimed at helping patients prepare for and recover from cataract and refractive surgeries
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Designed key features such as eyedrop reminders, pre- and post-surgery checklists, and interactive guides to simplify the patient journey
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Developed an admin interface for doctors, enabling them to enter patient-specific information to personalize the app experience
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Ensured consistency with the brand’s visual identity and focused on accessibility, making complex medical processes easier for users to navigate
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Collaborated on the redesign of a large corporation’s entire online presence as part of their corporate communications team
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Worked on the redesign of various digital products, including news platforms, sustainability portals, and intranet systems
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Assisted with the migration of several portals to a new system, developing components and templates in line with design guidelines
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Contributed to the creation of a new UI design for a subsidiary company, ensuring alignment with the overarching visual language
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Participated in the redesign of a major sales platform for a global corporation
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Designed user-friendly interfaces for a web application ecosystem, improving the experience through close collaboration with UX designers and developers
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Contributed to the redesign of a large platform using a new style guide, and worked on a project management tool incorporating AI-driven insights
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Prototyped an experimental application aimed at improving user well-being based on psychological principles and user needs
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Contributed to the concept and UI design of a travel app, focusing on delivering an intuitive user experience
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Assisted with basic HTML and CSS for front-end implementation of design features
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Provided graphic design support, helping the team with various visual tasks