Alex Lazar
Growth & Product Designe in Timisoara, He/Him
Open to new opportunities in Product. Full-time or part-time.
About
I'm a Romanian designer trying to create better digital products. Very interested in product, marketing, growth, and brand as design can have an impact in each.
Projects
Designed and developed (Webflow) a website for an interior design studio in my hometown, Timisoara. This would add to their marketing material and position them in a different category from all the other companies in the city.
Helped Felix with his GTM strategy for his book. He published it as an independent writer on Amazon so we defined the best way to go about it. I created (in Webflow) a web experience that introduced people to the book. We really loved the idea but changed it with a more traditional page to see how conversions change.
Notes: only for desktops, limited functionality, fast rebuild in Framer for demonstration purposes.
Worked on the branding, positioning, copy, design, and Webflow development of Advisable's website.
Writing
Insecurities I held as I joined Advisable.com and what I learned from them.
Find out what projects I worked on while at Advisable.com
Work Experience
- designing and prototyping growth initiatives or product features
- working closely with founders to shape branding direction, web experience, and Webflow development
- using design thinking to discover and test the best flows for product features
- providing help with user testing and user research
- developing great experiences, scalable websites with heavy interactions through Webflow
- using no-code tools to automate tasks and link to Webflow websites
- Joined as the first full-time designer
- At first responsible for designing and prototyping growth initiatives or possible product features
- After some weeks, I started creating a blog (in Webflow) to surface the best case studies and freelancers on our platform
- Worked to expand our branding direction and vision through various digital assets for social media and website
- Was in close contact with the dev team to shape product features like profiles, messaging, invoices, and dashboards
- Designed and built flows for onboarding freelancers and clients
- Redesigned and built from scratch the website in Webflow
- Created several flows and prototypes for user testing initiatives
Education
Electrical engineering, physics, and other subjects I didn't enjoy.
Took part in a micro-class with 10 other students in which we learned the fundamentals of building design systems. From best practices in Figma to documentation and design tokens, the course provided us with a great foundation to continue building design systems on our own.