alexi gunner
cultural strategist in berlin, he / him
About
I’m a freelance strategy director with almost 10 years’ experience at some of the world’s top creative agencies and in-house. I have a knack for simplifying the complex, identifying overlooked cultural nuances and uncovering powerful human truths. I help brands cut through the clutter and connect with the world in a way that engages, resonates and provokes. In short, I’m a seasoned creative wingman, I can write killer creative briefs, and know how to persuasively frame and sell in strategy to clients.
Work Experience
Agencies: We Are Social Berlin, Wieden + Kennedy London
Clients: Ford, Mercedes Benz, Samsung, ARMED ANGELS
Independent strategist working with clients and agencies across the globe, with a focus on creative, comms and cultural strategy.
Spearheaded innovation strategy across Zalando’s global marketing division, enabling Zalando to explore Web3 and digital fashion.
Lead social media strategy across a number of global marketing campaigns.
Clients: Nike, TikTok, Jägermeister, MINI, GORE-TEX
Hybrid comms, brand and product strategist.
Spearheaded a content and launch strategy for Nike’s Berlin subbrand.
Campaign strategy across TikTok Germany & Global.
Developed the product proposition and brand strategy for Mini Subscribe, the brand’s first ever car subscription service.
Clients: adidas, ASOS, Audi, Ballantine’s Whisky
Social strategy and global comms planning across adidas football, running & tennis, Audi and ASOS.
Managed consumer ethnography projects for ASOS globally.
Lead strategist on agency-wide trend forecasting initiative (co-author of the We Are Social Think Forward 2017 report).
Clients: Peroni, Old El Paso
Qualitative research design, moderation and synthesis.
Customer ethnography studies.
Client workshop moderation and design.
Media relations, social media management and corporate communication for a variety of emerging and multinational tech clients.
Side Projects
Regularly published newsletter read by 900+ strategists, researchers and business execs that explores the cultural undercurrents that influence how we buy, behave consume and connect.
Part of research team at RADAR, a decentralised global collective accelerating better futures. Co-author of the collective's ‘A More Playful Future’ & “Centaur Future” reports.