About
Hi! I'm Alex Cortes.
I've been a UX/UI and product designer since 2015, but I've been working with design since 2009. That's over 10 years working in this area.
In moving from graphic design to user experience, I took advantage of my degree in social communication (with a focus on advertising) and a while later acquired a postgraduate certificate in user experience design to create intuitive products through design thinking and user experience strategy. I have led multidisciplinary teams in software development companies, contributed to start-ups and driven design innovation in various sectors.
I succeed in collaborative and diverse environments, tackling complex challenges where design plays a key role in improving lives through creativity, empathy and a clear understanding of user needs.
Work Experience
• Helped launch digital products, participating end-to-end and collaborating to achieve significant sales results that attracted new investors.
• Organized and collaborated with the product team, including project managers and developers, to understand business needs and ensure designs aligned with business objectives.
• Conducted user research to understand needs and restructured the company’s flagship product, resulting in a more dynamic, intuitive interface that improved efficiency and reduced navigation errors.
• Worked closely with the product team to iterate and refine product designs.
• Created personas, journey maps, user flows, site maps, sketches, wireframes, and prototypes to guide product evolution.
• Guided the development of the product’s visual language and style guides.
• Led or participated in design critiques, providing constructive feedback to improve design quality.
• Conducted product tests and made data-driven decisions for necessary improvements or additions.
• Collaborated with startups to launch products, overseeing the entire process from ideation, iteration, to design.
• Worked closely with cross-functional teams to ensure the delivery of high-quality, user-centric products.
• Ensured products met both business goals and user needs.
• Led the design culture and product design initiatives.
• Conducted institutional design, developed UX strategies, and created interface designs for digital product development through Design Sprints.
• Initiated and established the UX Design department within the company.
• Spearheaded the redesign of the brand and visual identity, resulting in a 30% increase in brand recognition.
• Worked cross-functionally to design user interfaces and brand elements.
• Led Design Sprints with clients to develop innovative digital products, contributing to a 15% increase in project delivery speed.
• Oversaw design decisions and company visual guidelines, ensuring consistency and high-quality standards.
• Work as a consultant in product development, applying UX techniques from project approach to execution and delivery.
• Engage in market research, understanding data collection and sample analysis using journey and empathy maps, blueprint canvas, personas creation, co-creation, wireframes, and tests.
• Facilitate Design Sprints to design products and improve services, ensuring user-centered and highly effective final outputs.
Key Achievements:
• Improve field research efficiency by 40% through the development of user-friendly tablet interfaces.
• Increase client conversions by 30% due to the redesign of the company website.
During my exchange program, I worked as a freelancer for various companies and professionals.
• Design digital interfaces for IT platforms, mobile applications, websites, and integrated systems.
• Lead Design Sprint dynamics to create impactful digital products.
• Focus on mobile-first and user-friendly projects.
• Deliver intuitive designs that enhance people’s lives.
• Emphasize providing the best user experience.
• Coordinate institutional design activities, interface design, and Sprint Design for digital product development.
• Apply advanced UX techniques from wireframes to final screens within an Agile Methodology framework.
• Spearhead the project that earned Invillia its first Great Place to Work certification, enhancing company visibility and attracting new clients.
• Collaborate closely with cross-functional teams, including product management, engineering, growth, marketing, and sales.
• Deliver multiple projects for financial clients and various digital products across desktop, mobile web, iOS, and Android platforms.
• Organize, plan, and execute comprehensive user research and usability testing to ensure optimal product functionality and user satisfaction.
• Lead the design and marketing team to achieve the Great Place to Work award, showcasing the company’s commitment to excellence and fostering a positive workplace culture.
• Designed logos and visual elements for various brands, ensuring brand consistency and identity.
• Developed eye-catching banners, brochures, and ads to attract target audiences.
• Enhanced images through treatment and manipulation techniques for optimal visual impact.
• Created engaging graphic pieces for social media platforms to increase brand visibility and engagement.
• Supported senior designers in developing graphic materials like banners, flyers, and business cards.
• Conducted basic image editing tasks such as cropping, color correction, and resizing.
• Adapted existing layouts for different formats and media to ensure visual consistency.
Education
Volunteering
885 hours of mentoring for more than 6 nationalities in one year
I volunteer for the IT community in the region with talks, meetups and online meetings.