Native mobile app and desktop SAAS product for ID verification platform, built on the blockchain with web 3.0 technologies.

Jeroboams
Jeroboams is a traditional fine wine merchant in London. On this project I created a full redesign of the retail eCommerce website, creation of a peer-to-peer fine wine marketplace and account area for customers to manage their retail, in-bond and marketplace wines.

Working with a user researcher I was the sole UX and UI designer on the the project, liaising with stakeholders, fleshing out the user journeys, creating wireframes, a full design system, and UI design for hand of to the development team.

I worked on the Merchant portal proposition (SMB eCom). The main goal was to help Worldpay compete with startups such as Revolut and Ayden by creating a less "traditional" payments platform for merchants that offered services and features more in line with modern user expectations, such as Open Banking, payment links, fast onboarding and a mobile-focused approach.

I helped to guide product teams used to working with more traditional payments methods towards a faster release and learn approach, by taking user insights and analytics to inform design decisions.

I worked on two main client projects whilst at Raven, they were:

Dentsu
A systems thinking-focused project with the global advertising agency Dentsu, I designed an internal SAAS platform to measure client spend against that of external vendors. The goal was to be able to keep track and measure the productivity commitment that was agreed at the start of a client contract and monitored globally.

I worked alongside a Researcher and Product Owner to create the solution for the Productivity Manager, which involved conducting user interviews with stakeholders, wireframing solutions and using test and learn to iterate designs quickly, using a mature design system to create development-ready designs.

I liaised between POs, on and offshore development teams and other ecosystem project teams.

Super Payments
A new payment provider to compete with the likes of PayPal and Worldpay, by using open banking to eliminate the payment charges from the credit card company to the merchant. I worked on the creation of 3 core products for Super - a cashback app, a merchants portal, and a payments flow.

The cashback app was designed using rapid iteration across multiple release phases, which allowed us to feed the development team and launch the MVP product within 4 months - a very fast turnaround from the initial research.

The merchants portal consisted of b2b onboarding, including KYB background checks, integrating with 3rd party APIs and integrating Open Banking.

Working on the website for IQOS (I Quit Ordinary Smoking) - a heated tobacco offering that forms part of Philip Morris International’s smoke-free products portfolio.

I worked as a UX designer within a small team based in the UK which covered all European sales regions.

I used a data-driven UX approach to inform and shape my design decisions to improve customer conversion on the website. Using Google Analytics to analyse user behaviour metrics like click-through rates, time on page, scroll depth, and heatmaps, to pinpoint areas of friction in the user journey.

I used A/B testing to compare the performance of different design variations and identify the most effective solutions. Along with validating user feedback, gathered through surveys, usability testing, and user interviews.

Working on the early stage designs of the Virgin Trains Ticketing mobile app.

Working on the Commercial Banking Online platform which is used by customers to manage their business accounts.

As the Lead UX Designer I sat across several of the Agile feature teams, implementing continuous customer improvements using a human centred design approach. I conducted customer interviews, focus groups and review customer feedback to validate what problem we are trying solve and who for.

A design strategy was formed based on the research insights and an interaction design process created to find a solution for the problems identified. The resulting prototype is then validated through user testing.

Worked on the creation of a new vehicle telematics application for Ford.

• Lead Product Designer for Vehicle Health functionality, working with a junior Product Designer in the UK and a wider team in the US.
• Conducted user interviews with fleet managers to gain insights and understand pain points.
• Produced hi-fidelity prototypes ready for testing and and development using Sketch, InVision and Principle.
• Conducted user testing sessions to validate the design solutions created.
• Collaborated with the product team, including engineers, to create a shared understanding of the problems we were trying to solve and for the types of users.
• Contributed to the creation of a global design system.

I worked on a CRM application redesign while based within the Commercial Banking design team at Lloyds.

The new application, which will be used by Lloyds’ Relationship Managers, is a responsive solution. It has been designed mobile first but with a heavy focus on tablet. It focuses on managing client appointments, tasks, enquiries, deals, communication and documentation.

User research was conducted through interviews, observation, competitor research and a UX audit of the current solution. I am prototyping in Axure, Sketch & InVision and validating through frequent user testing in a formal testing environment.

Working in the Financial Services department as part of a large rebrand project. I created a new hub site for all of the financial services products as well as the user interface for the application and service journeys of the Partnership credit card and an app for iOS and Android.

I was responsible for creating the complete digital design language for John Lewis Finance from concept through to delivery. This includes creating the concepts and wireframes, running user-testing sessions, presenting to key stakeholders and senior management, creating interaction prototypes along with pixel-perfect designs and style guides for development.

I created user journeys and flows for a government client in Saudi Arabia.

I worked on a responsive redemption website for Kelloggs which also included a CRM, social and OLM campaign. I was one of two senior designers working alongside an ACD and copywriter. I brainstormed ideas, created page layouts and solved design problems so the product would appeal to both young children and parents.

Apple, Inc.

I redesigned the HSBC call centre user interface. The role included brain-storming ideas in workshops, creating wireframes and the visual design concept as well as overseeing the design output of a production agency. I was based in both London and Miami, Florida.

I created the visual design for a range of iPad apps, interactive screens and responsive websites for the healthcare industry.

I was based in the Tactical Design team where I managed design enhancements across the John Lewis website in an Agile environment creating tablet-first, UX-focused design.

I created a responsive visual design for the Nissan website while working in an Agile team for mobile-first, UX-focused design.

I worked on ad campaigns for Renault, Dacia and Plenty.

I was part of the launch team for the BlackBerry Q10 device and the Porsche Design device. I created user journeys, flows and visual design for mobile and desktop.

Digital designer working on Waitrose and The Guardian.

I worked on the Love Gold account.

I was the Lead UX Designer for the launch of the BlackBerry 10 OS, Z10 and Q10 devices. I created user journeys, flows and visual designs for both mobile and desktop.

Working on the launch of the BlackBerry Q10 device. Localising page layouts and UI's for mobile and desktop.

Digital Designer on digital and some printed material for Deutsche Bank.

I created a digital presentation for Unilever.

I produced layouts for web pages, Facebook skins and iPhone apps. My clients included Scouts, Nike Foundation, Diabetes UK and Alcohol Concern.

Creating a various range of flash banners at Harrods in-house studio, using AS2.

Front-end developer on Bloombridge website. Using HTML, CSS and some JQuery. Created a custom Wordpress template for the blog page.

Creating pixel-perfect icons for use across all BSkyB mobile apps.

Digital Production Designer on National Grid, Burberry and Chesney’s websites.

Digital designer laying out pages for Nokia.com and Sony.co.uk.

This role focussed on improving and monitoring the work processes and procedures of the digital studio, as well as managing a team of designers and digital art workers. I oversaw all digital output from the studio for clients including Sky, Lucozade and GSK.

I managed the studio - comprising ten designers - and oversaw all aspects of the creative process, from monitoring workflows to supervising the team for both print and digital projects. I was instrumental in developing the studio’s digital arm. Additionally, I was responsible for the front-end development of various websites using HTML, CSS, Flash, basic JavaScript and JQuery.

The role was split between digital and print and produced artwork for a range of clients in the financial and professional services sector including Ernst & Young, ING Group & Aviva Investors. I created Flash animations for banners, websites and conferences. I also helped to typeset text-heavy brochures and reports for print and screen, taking existing design concepts to a final visual stage. Additionally, I liaised with clients and suppliers and project managed processes from initial brief through
to print.