Undo is a 100% digital insurance company. As the design lead for the car insurance product, I’ve applied psychology-based design principles to help new customers understand and choose the right coverage, resulting in a 9% increase in the average premium paid by new customers. I also redesigned parts the referral program to be more cost-effective, saving +3.5M DKK/yearly.

I also took the initiative to establish a user panel, enabling the design team to more effortlessly validate hypotheses and engage in ongoing product discovery.

GoMore is a car-sharing platform with more than 3 million members. I've worked with product design, UX research, brand design, illustration and code. Notable projects I've been a part of include overhauling the onboarding flow for car owners, improving the conversion rate of the checkout flow for leasing customers, and revamping the renter identity verification process to combat fraud.

Worked end-to-end on +50 features. I led the design and implementation of a large website rebranding project. Actively contributed to and maintained the design system for apps and web.

I worked on new feature development, modernizing the frontend codebase and supporting new market launches.

I was a part of the Founders Core Team where I helped launch the first version of GoBox, a storage product, and worked on early versions of Pleo, a company expense solution.

Usable Machine is a UX consultancy that specializes in business applications. I created interactive prototypes in Axure, conducted user research and usability tests, and wrote reports and specifications.