About
I design and build digital products that are simple, intuitive, and built to last. With 10+ years of experience, I’ve had the privilege of running my own agency, launching a startup, and helping a scale-up become the leader in its market.
Whether you’re looking for a designer who can code or an engineer with an eye for design, I’d love to connect.
Projects
Leading the design for Visitor Moment, a digital assistant that empowers Polestar personnel worldwide. This tablet-first application ensures a seamless transition between physical and digital customer interactions. It functions as an internal information-sharing tool for employees, a CRM system, and an outreach platform to convert visitors into Polestar customers.
Aider is a digital platform that makes it safe and easy for relatives or government‑appointed trustees to support those in need.
I was part of the small team of 3 that took Aider from idea to shipped product. I was in charge of the overall design process for our web and native apps as well as our design system. I also spent a lot of time building our interfaces in React and React Native.
Halland is a small region along the coast of Sweden that relies heavily on tourism. When the pandemic hit we helped Region Halland release a digital tourist guide that reached over 60 000 downloads in the first 3 months and continues to grow.
A Day in Halland was featured in a lot of Swedens biggest news outlets (TV4, SVT) and got a lot of love from its users.
Side Projects
As a team, David Öhlin, Sebastian Marcusson, and I were always looking to try new things. Today companies spend hundreds of hours creating similar videos with different content for their advertisement platforms. We figured that a lot of the manual labor that goes into video creation could be automated. We decided to build a prototype and give it a shot.
Work Experience
As a founder of Digitaliseringsbyrån I spent 4 years helping organizations define, design, and launch better digital products.
We've done so by enforcing a user-focused mindset and by testing our ideas early and frequently through prototyping and user testing.