About
As a designer with a decade of hands-on experience in house and agency side, I’ve helped bring to life the stories of forward-thinking brands, products, and collectives.
My approach to creative work is built on these core principles:
Passion for impactful experiences.
Curiosity about the cultures around us.
Dedication to the craft and the process.
Consistency in simplifying the complex.
Side Projects
Work Experience
Leading art direction and design for Alexa Themes co-marketing campaigns resulting in: 150M impressions per campaign, 300% ROI on device purchases, +250K enablements
Collaborating cross-functionally with marketing leads to produce evergreen creative for Echo devices
Delivering creative solutions for established and emerging brands and artists across the spaces of technology, design, health & wellness, music and fashion. Thinking big and executing on the details. Focusing on brand identities and building out activations across social, digital and ooh touchpoints.
Collaborators: Analog Nature, Zóra Urbányi, Wookmama, Oui Sustain
Collaborated with associate creative directors, senior executives, copywriters, and marketing managers to define strategic direction and develop creative for in-store experiences (100% Reusables) and co-marketing campaigns (Delta x Starbucks).
• Illustrated and designed packaging for seasonal and special release coffees
Worked in tandem with a lead product designer and a researcher to craft bespoke product experiences showcasing future (3-6 years) concepts for Brands on Spotify
Mentored, managed and led a team of four designers and two external partners to establish an updated social media toolkit, an iconography language, motion design theories, and an updated brand color theory all within a global brand refresh
• Led the social pillar of brand marketing campaigns for Dolby Atmos Music in collaboration with Amazon Music, Apple Music and the AMA's
• Led UI design, branding and GTM creative of Dolby On, a hi-fi capture app for creators
Worked on embedded teams of creative consultants covering a range of digital work including brand identities app launches and product explorations
Client Partners: Google, YouTube, Evernote
Education
Bachelor's of Fine Art // School of New Media
Men’s Soccer Program