About
I'm a multi-disciplinary designer, a visual storyteller and an occasional font therapist! I transform imagination into visuals that engage, inspire, and leave a mark!
Currently, a Senior Communication Designer at Razorpay with 4 years of experience across ed-tech, fintech, and product-based organizations.
Deadline-driven, problem-solving enthusiast, and a pro at seamless teamwork—designing with flair and focus to deliver results that matter.
Work Experience
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Created landing page and performance creatives for Line of Credit which resulted to 76000 user visits and 40000 visits within 2 months.
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Created the Razorpay POS Landing Page and revamped the entire theme in a very short time span which receives 6-8K monthly visitors and ~500 leads per month which became 2x within 3 months.
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Single-handedly completed 4 main product launch decks within 2 weeks for FTX 2024, Indias biggest fintech event.
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Developed multiple landing pages, newsletters, sales decks and event creatives for Razorpay Partner Program by adapting to the brand refresh of Razorpay and was one of the first designers in the team to adapt the language into the design collaterals.
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Revamped the Razorpay Rize Homepage and the design language for Razorpay Rize and adapted the new style to all landing pages and social media creatives which increased homepage views by 4.5% and unique visitors by 8.85%.
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Created brand identity for Razorpay Rize Pitch Perfect along with their landing pages which increased page visits by 9000+.
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Created brand identity for Razorpay Rize D2C+ and a range of marketing materials, including social media creatives, emailers, and print collateral which increased sign-ups for the D2C community by 400+ and gained 19,000+ social media impressions.
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Designed and delivered creatives for multiple channels, like performance marketing, social media, email and other marketing campaigns.
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Coordinated with the content team and designed creatives that could be adapted for different channels and verticals, under tight deadlines.
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Helped the company scale very fast with multiple experiments on Digital & CRM,.
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Created all design collaterals for Social Media and Websites
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Created Brand Identities for 2 sister brands naming - One More School and No Grey
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Redesigned the entire brand and theme of Cornellia.
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Handled the visual design department of the brand's social media sites and website.
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Handled the fashion shoots and videography and also the design aspects of the creatives that went up the social media and website.
Awards
For Highest Score in Fine Arts in ISC Board Exam
Education
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Grade - 8.3
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Activities - Badminton, Dance, Photography