Led a team of 13 interdisciplinary SCAD students in collaboration with Deloitte’s Defense, Security & Justice Recruitment team. Together, we identified areas for improvement and opportunity spaces, culminating in the execution of an end-to-end future state service blueprint projecting in a 25% increase in efficiency in their recruitment process.

Collaborated closely with product and tech teams using Figma and Miro to design and prototype innovative solutions, enhancing user experience and streamlining the development process. This collaboration resulted in a 20% reduction in design-to-development time, saving the company and clients significant costs.

Led the design vision, introduced new features, and overhauled the visual design for clients in Europe. Conceptualized, designed, prototyped, and launched a cross-platform responsive web app for podcasters.

Collaborated with designers, content creators, and tech teams to develop the design system and brand language for Aditya Birla Capital, ensuring consistent and compelling user experiences. Designed storefront and product detail pages, progressing from low to high fidelity wireframes, and iterated based on client feedback and research insights. This process improved user engagement by 30% and reduced time-to-market by 25%, leading to increased user adoption and satisfaction with the platform.

Designed and created a digital and transparent invoice payment process for Mahindra Logistics Partners, enhancing visibility and reducing follow-ups. Implemented faster document uploads, which streamlined operations and significantly improved the efficiency of the payment process, leading to a 40% reduction in processing time. The team was recognized for this work and was awarded Employee of the Month for our impactful contributions. Studied user interactions with initial builds through interviews and A/B testing, uncovering pain points and patterns. Translated these insights into actionable improvements, leading to a 40% reduction in processing time and a 15% boost in conversion rates.

Partnered with lead designers and researchers to conduct over 50 user interviews, gaining a deep understanding of user needs and developed frameworks based on research insights. Crafted wireframes from low to high fidelity for user testing, identified key breakpoints and user frustrations, and iterated designs based on emerging patterns. This approach enhanced the design's effectiveness, leading to a 30% increase in user engagement and a 50% reduction in usability issues.

Designed wireframes and final prototyping screens for restaurants in New Delhi, developing multiple user journeys and creating rapid prototypes. Worked effectively in a fast-paced agile environment, collaborating closely with Product, Marketing, and Engineering teams. This hands-on experience fostered a strong understanding of iterative design and cross-functional teamwork.