About
I am a product designer at WalmartLabs. Prior to that — Mailchimp and EF. I received MFA from the Boston University, where I was awarded the Constantin Alajalov Visual Arts Scholarship. Before that, I worked on designing progressive web apps for at Tata CliQ and the founding designer Snapdeal (among the first Indian unicorns) and Jabong. I have been fortunate to design across North America, Asia and Middle East, learning as I went to explore intersection of tech, design & human behaviour.
Work Experience
I spearheaded high-impact projects on the consumer team that contributed to user growth, business expansion, and revenue generation for the core product.
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Redesigned the home screen and onboarding flow for improved user experience and engagement. Post launch we saw a 15% increase in MAU, indicating a clear impact on engagement and user retention.
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Revamped and shipped features such Tele-connect and AskKardia — a generative AI chat for personalised health advice. Saw an increase of 15% in user retention with a 12% increase in conversion rate.
0 to 1 projects
- Led product discovery for 12L iOS app, prototyping, gathering user feedback, and collaborating with leadership in ambiguity.
Design for the mobile and desktop app, collaborated with developers and PMs to revamp Snapdeal’s new brand narrative for ‘Unbox Zindagi’
Worked closely with tech team and project managers for PWA (website that looks and behaves like a mobile application)
(Now acquired by Flipkart) Leading Fashion Portal in India
Founding visual and UI designer for the ecommerce platform
Projects
Increasing inventory accuracy for Walmart stores and grocery delivery network. I was the lead designer for thie projects across all the platforms, working together with a triad of Design, PM and Engineering Leads.
Creating a faster and scalable system for problem freight across US supply chain
In the summer of 2018, I worked as a design intern on Mailchimp’s Design Team. Some of the main themes I focused throughout my time there were -
- How may we help the users find what they are looking for — faster?
- How may establish the systems capabilities to a first time user?
In Fall 2018, I got to intern with at EF Tours as a part of school curriculum. I got the opportunity to work on the redesign and work on optimizing rooming portal. Goal — Understanding a complex ecosystem of people and technology — Enterprise UX
Education
Side Projects
7 min sketches
Wear earphones and expreince a student's life in Boston
Fun fun fun
Speaking
An online all female hackathon to promote gender equality in the technology industry across Singapore and Malaysia for students between the ages 13 - 18 years
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