Addina

Addina

Product Designer in Italy, she/her

About

A product design expert and a social media aficionado 👩🏻‍💻✨

Contact

Website
Instagram
LinkedIn

Projects

Ongoing

Create a captivating and adaptable website that highlights the application offerings and serves as an initial entry point to the acquisition funnel. The website serves as SwissBorg's primary information hub, consistently receiving updates.

Ongoing

Developing universal cell components design to meet the web products' requirements for organizing and displaying data effectively. The data table component accommodates customizations and additional features as necessary for each product.

2023

This product's purpose is to empower users to establish multiple accounts in their portfolio, each tailored to a distinct objective. This project was a challenge that we did internally as an attempt to explore and test the idea.

2022

As the lead designer for SwissBorg Academy which aims to serve as a learning resource for topics such as cryptocurrency, blockchain, and investing, catering to users with varying levels of expertise. Furthermore, SwissBorg Academy will function as a customer acquisition channel.

2021

Intimissimi aims to enhance their virtual shopping experience to match the ease of their in-store experience. The goal of this product is to offer a tailored and user-friendly online shopping journey for the users.

2020

Startnieri is a comprehensive application platform enabling to gather and organize essential information on required documentation for those residing overseas, particularly focusing on this pilot initiative in Italy.

Work Experience

2022 — Now

Creating a design community with over 15K members. Offering design advice and tutorials, product and tool evaluations, and tech living. Estimated impressions may exceed 250K. Partnered with multiple brands.

2021 — Now
Product Designer at SwissBorg
Remote

Create captivating and adaptable product designs for various devices. Develop and record design methodologies. Work intimately with developers to guarantee product consistency and unwavering quality on numerous devices.

2021 — 2021
Designer at SheCodes
Remote

Offering a digital assets designs collection for SheCodes, concentrating on the edtech sector. These resources are intentionally utilized for SheCodes client expansion.

2021 — 2021
Designer at Fjord by Accenture
Milan

Providing assets design and components for a client in the health and insurance industry. These materials are purposefully employed for the customer's upcoming app.

2019 — 2021
Designer at Freelance & contract with agencies
Remote

Provide designs and illustration assets that offer users attractive design options that could enhance the experience and the service performance. I have worked with a wide range of projects of service, website, app, content, and graphic design.

Clients: Mandarin Oriental Hotel, EE (part of BT company), Caroline Deisler, Enuma Inc, and more.

2013 — 2015
Architect at URBANE
Indonesia

Side Projects

Ongoing

@byaddinaf boasts an 18K-strong social media presence spanning different platforms. @byaddinaf focusing into design tips, personal experiences, essential tools, gadget, and home office.

Education

2016 — 2018
Master of Science in Product Service System Design at Politecnico di Milano
Italy
2009 — 2013
Bachelor of Engineering in Architecture at Universitas Gadjah Mada
Indonesia
2019
Italian A2 from Centro Provinciale per l'Istruzione degli Adulti - CPIA 1 Brescia