designing brand identities
Projects
Ethereum Name Service (ENS) was one of my first entry points into the web3 world and yesterday, we unveiled a new refreshed expanded, and unified identity.
The identity features an expanded color and graphical system with analog roots but still undeniably digital. More pathways to navigate the New Internet. ENS names with a fluent tag. A typographic system that reflects the maturity and scale at which the ENS ecosystem is growing.
Although we explored different options for a new logo, we opted to redraw the logo from scratch and keep some of that brand equity ENS has built over the years. It should feel more equally weighted and its rounded corners morph the shapes into flower petals. We also added a new consistent wordmark, as many different versions were used in the past.
Matrix is a storied investment firm that has partnered with the likes of Apple, Fedex, Oculus, and Canva.
The refreshed identity was born out of the idea of a digital sea — a mysterious plane. Something technical with an organic undertone.
Brand identity, logo design, and interaction design for Eigen Labs
The brand carries on the spirit of the EigenLayer block language, and should feel like the engine that runs in the background (and a little bit different from the core EigenLayer brand).
Visual identity, logo and interaction design for Common. Product animations by Casey Labatt Simon.
Logo and brand identity for a gaming-centric company featuring generative graphical elements called "shards" that have infinite possibilities, an electric blue that permeates throughout the brand, a flexible yet technical grid system, a typographic stack that bridges the fashion and gaming world, and a cursor element that harkens to FPS games.
This portfolio site has over 38 trillion combinations of layout assortments upon refreshing (chatGPT math might fail me though, sorry). The website is a "generative" and modular" concept showcase.
This website is intended for the audience to feel nothing and everything at once. A coffee table book you open and put down for 4 seconds and move on with your day. If you dig into it, you will learn more about my thesis and how I approach work personally, and for my clients.
No case studies — more of an overall "gut instinct" showcase of my work and inclinations.
In March 2023, I ran a free mint from my art project, "Liquidities". The piece entitled "Glimmer" was live for 24 hours, and was minted over 3000 times.
Brand identity, logo design, and graphical system / brand guide for EigenLayer.
Logo and branding for Artifact, Kevin Systrom and Mike Krieger's new venture.
Brand identity, logo, guidelines, and website design for Mona, the medium of the metaverse.
“Liquidities” is a series of abstract motion expressions, created by Adam Ho. Each piece uses a limited color palette—up to 24 colors. The pieces are finished in a fully lossy method to replicate the effect of "digital printing."
Brand identity, logo design, illustration system, and website design for Axelar.
Vector x Nouns NY campaign with 8 artists and illustrators putting their own spin on Nouns. I participated as one of the artists!
Work Experience
I run an independent design practice, and have done work for clients such as Airbnb, Artifact, Bitly, Coinbase, Dropbox, Medium, MoonPay, Square, Webflow, NPR, Felt, and Designer Fund.
A little bit of everything on the brand design team at Cash App.
Brand and interaction designer for global leading customer service software company.
Features
I share a bit of work and process here, both personal, commercial, and how they intertwine.