Adam Zepeda

Adam Zepeda

Product Designer in Colorado, He/Him

a-c-z.info

Work Experience

2023 — Now
Director of UX, UI at Ka'Chava

  • Lead design for the Consumer Commerce Experience across Web, Mobile Web, and App

  • Spearheaded UI system strategy, improving workflow and engagement models, and identifying strategic innovation opportunities

  • Created infrastructure for KCHDS (Design System) which automated and stabilized the delivery of design tokens and assets to designers and engineers across platforms

  • Created a documentation platform to educate designers on component usage across business areas

2022 — 2023

  • Lead creative strategy to reshape UI for ML Privacy Tooling

  • Built a centralized design system for Fides 2.0, defined the vision, roadmap, and operational model

  • Created toolkits and accessible components for Enterprise and Marketing and drove interaction behind a suite of evolving Fides products

2020 — 2022

  • Co-created and managed Cordillera, LSA Design System, assisting in unifying the creation and delivery of design assets

  • Worked in the launching of new verticals and surfacing of new features for Provider Web

2019 — 2020
Lead Product Designer at Peel

  • First hire, lead design for Dashboards, Analytics, Reports, and Insights

  • Took product from zero to launch

  • Created and scaled Design System 1.0

2013 — 2018
Lead Product Designer at Projekt

  • Lead the design organization for the product team

  • Developed and managed the execution of all assets, interfaces, and multi-platform releases

2011 — 2013

  • Formalized, evolved, and lead user experience and research efforts

  • Co-led the UX product team under the direction of the UXD

  • Launched new UI for internal tooling

2009 — 2011

  • Core contributor to the product team

  • Worked with clients: Verizon, L’Oreal, Nike, and Volvo