About
With over 10 years design experience I enjoy solving complex problems using the power of human centred design, strategy and technology. I have experience growing, guiding and leading teams in high growth internal enterprise environments as well as fast-paced digital agencies.
I’m currently Product Design Lead at Loblaw Digital, guiding a team of designers working on our Helios Platform and Personalization initiatives.
Work Experience
I manage and co-lead a team of 8 designers delivering platform capabilities to the Loblaw Enterprise. I’ve supported the establishment of a of multi-platform headless design system and championed integration of reusable components across Loblaw brands. Overseen design delivery of back office management tooling. Established our personalization practice as a design leader. As a platform team people leader I’ve coached three of my direct reports to promotion to Senior Product Designer positions.
Co-led a team of seven designers supporting initiatives across the PC Express customer experience alongside the Director of Product Design and manage three Product Designers. Contribute to roadmap definition, planning and cross functional ways of working. Developed a shared set of guiding design principles for PC Express. Defined and delivered a north star vision for post order customer communications shaping a design led roadmap for key product initiative.
Delivered a redesigned homepage using dynamic CMS driven components for 14 store banners across the Loblaw network. Reimagined the first time customer experience, improving location & fulfillment selection and increasing cart starts. Mentored and supported the design team through the pandemic and transformational customer demand. Participated in the hiring process for a new Director of Product Design and led the hiring process of three new product designers for the PC Express team.
Fourth permenant hire of a product design team that has grown to over 30+ designers working across all Loblaw businesses. Contributed to many end-to-end projects across the PC Express service journey. Expanded my human centred design practice by elevating my skills in interaction design, research, analysis and validation, product & systems thinking, design planning and facilitation. Particpated in hiring processes for many product design roles across the Loblaw Digital organization.
Co-led a team of six designers working on digital projects for Toyota Canada. Contributed to the complete redesign of Toyota.ca from 2016 to 2017 as well as a many key launches for the Lexus and Scion brands in Canada.